2024 marks the most important Presidential election in our lifetime. Nearly 41 million Gen Zers will be eligible to vote, and together we can make history. Every minute counts, every voice matters, and every vote makes a difference. But you can’t vote if you’re not registered, so we’re partnering with our friends at I am a voter. to share this very simple message: registering to vote is so quick, and so easy, that there’s really no excuse not to do it. In fact, in the time it’s taken you to read this paragraph, you could have registered to vote. So, if you’ve got 2 minutes to scroll through TikTok, or the time it takes to do your skincare routine, or microwave a bowl of ramen, then you’ve definitely got 2 minutes to register—and to cast your vote this November. No f*cking excuses.

Reminder: Election day is Tuesday, November 5th!

Visit iamavoter.com or text UOVOTES to 26797* to register to vote, check your registration status and sign up for election reminders.

I am a voter. ® is a nonpartisan movement that aims to create a cultural shift around voting and civic engagement.

Urban Outfitters x I am a voter.