Urban Outfitters Unveils Brand-New Store Design at Galleria at Roseville

Press Release

July 31, 2026

The new location brings UO’s new retail concept to Northern California, featuring a modern, customer-first design rooted in discovery, flexibility, and in-person shopping

WHAT:

Urban Outfitters is opening a new store at Galleria at Roseville in Northern California. The 6,500-square-foot sales floor showcases the brand's latest store concept and retail environment, designed to better connect with customers and reflect how they shop today. The Roseville store is Urban Outfitters' sixth location to unveil the new concept since its debut in September 2025 in Houston, Texas.

The new location brings Urban Outfitters' customer-first approach to life through a brighter, more modern retail environment that balances elevated design with intuitive customer flow. The space transitions from an open, welcoming entrance into curated product destinations, creating a retail experience that encourages discovery while remaining flexible to evolving trends and seasonal moments.

New Design Features Include:
· New modular and responsive fixtures scale to category needs and allow the store to quickly evolve its merchandising with trends and seasonal shifts.
· Fitting rooms feature a brighter, more spacious design for an enhanced customer experience.
· Warm materials, rich textures, and increased visual styling throughout the spaces create a more immersive and tailored shopping environment.

UO's franchise brands—including BDG Jeans, Out from Under, Standard Cloth—are at the heart of the new store experience, with merchandising and styling designed to reflect the customer's everyday lifestyle. As Gen Z's go-to destination for their favorite brands and a place to discover what's next, the assortment also features sought-after names like Nike, BAGGU, Lioness, and more. Dedicated and expanded Beauty and Accessories Shops offer curated finishing touches, all reinforcing Urban Outfitters' role as a destination for style, culture, and discovery.

For more information, visit urbanoutfitters.com.

Click here for imagery.

WHEN:
Thursday, July 30, 2026

WHERE:
Galleria at Roseville
1151 Galleria Blvd
Roseville, CA 95678


About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.

Media Relations Contact:
PR@urbanoutfitters.com