Off Season, the premium sports-fashion brand co-founded by designer Kristin Juszczyk and entrepreneur Emma Grede, today announced MLB Summer '26, the brand's first collection with Major League Baseball. The six-style capsule draws inspiration from baseball's heritage, reimagining iconic team apparel through elevated fabrics and fashion-forward, femme silhouettes. The collection launches exclusively at Urban Outfitters on July 11 before becoming available on OffSeasonBrand.com, MLBShop.com and more retailers on July 22.
“I've always loved how baseball brings people together. It's tradition, community, and hometown pride all wrapped into one," said Kristin Juszczyk, co-founder of Off Season. "When we started designing this collection, I wanted it to capture that feeling while giving women pieces that feel genuinely exciting to wear. We took familiar baseball details like jersey stitching, pinstripes, and team graphics and reimagined them in a way that feels elevated, flattering, and easy to style long after game day."
The collection includes six women’s styles in sizes XXS–3XL. Lightweight jerseys, brushed windbreakers, and open-knit sweaters create a mix of texture while balancing relaxed fits with sculpted, feminine silhouettes. Inspired by vintage team apparel and the heritage of the game, the collection reimagines iconic baseball design elements, including classic pinstripes and bold team graphics, through Off Season’s fashion-first lens. The assortment features MLB teams including the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres, San Francisco Giants, with additional teams (Atlanta Braves, Detroit Tigers, Houston Astros) available exclusively in the Lace-Back Tee.
The launch also marks Off Season's first wholesale retail partnership with Urban Outfitters, representing a significant milestone in the brand's wholesale expansion and bringing Off Season to a broader community of shoppers through a leading national retailer. Urban Outfitters will offer customers the first opportunity to shop the collection online and in select stores across key MLB markets, including Philadelphia, New York, Los Angeles, Boston, Chicago, San Diego, and San Francisco, ahead of the broader release.
"Off Season is redefining what fan apparel can look like, and we're excited to be the exclusive launch partner for its first MLB collection," said Shea Jensen, President of Urban Outfitters. "Our goal is to show up for our customers through the brands, products, and moments that matter most to them. With sports continuing to be at the center of youth culture and style, Off Season is a natural partner for Urban Outfitters. We're proud to kick off this partnership during MLB All-Star Week in our home city of Philadelphia."
To celebrate the collection, Urban Outfitters and Off Season will bring Americana baseball energy to Philadelphia on Saturday, July 11. From 12-2 p.m., a pop-up at Walnut Garden will offer customers an opportunity to shop the collection, meet founder Kristin Juszczyk, enjoy ballpark-inspired bites, content moments, and additional giveaways. Throughout the day, a custom-wrapped UO x Off Season mobile activation will make its way through the city with giveaways and surprise-and-delight moments.
Following the Urban Outfitters exclusive launch, the collection will be available beginning July 22 on OffSeasonBrand.com, Fanatics.com, MLBShop.com, Revolve.com and select in-venue ballpark stores.
About Off Season:
Kristin Juszczyk and Emma Grede’s new brand, Off Season, is redefining traditional fan gear by merging fashion and design with elevated team apparel that goes beyond the stadium tailgate. Launched in January 2025, Off Season combines Kristin’s signature style—custom fan apparel adored by athletes, celebrities, and fans—with Emma’s expertise as one of America’s leading female entrepreneurs to bring this vision to life on a larger scale.
About Urban Outfitters Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
About MLB: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved three straight years of total attendance gains for the first time in 18 years and remains the best-attended sports league in the world. Since 2023, historic rule changes have improved the quality of play on the field, emphasizing speed and athleticism at a better pace. In 2025, MLB had its third straight season clocking in with an average game time of 2:40 or below for the first time in 40 years. Viewership of MLB games nationally, locally, on MLB.TV and in Canada and Japan all increased over last year, with most platforms achieving double-digit percentage increases. Game Seven of the thrilling 2025 World Series presented by Capital One averaged 51.0 million viewers combined across the United States, Canada, and Japan, making the 11-inning contest the most-watched MLB game in 34 years, dating back to Game Seven of the 1991 World Series. MLB.TV set another consumption record this season with 19.4 billion minutes watched, an increase of +34% over last year. The MLB App registered its most-trafficked season ever with daily traffic increasing by +18% over 2024. As the league expanded its marketing efforts and promotion of star players like reigning Most Valuable Players Shohei Ohtani and Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms, international events like the World Baseball Classic, and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. To learn more about MLB, please visit mlb.com.
