Urban Outfitters and the Urban Renewal team went down to the iconic Marfa, Texas
to pop-up as an official partner of the Trans-Pecos Festival at El Cosmico.

This is the seventeenth year that vintage and music lovers alike have flocked to Marfa to
enjoy three days of live performances, vintage treasure-hunting, and experiential workshops.

Headliners at this years' fest included Spoon, Ben Kweller, The Heavy Heavy, Neal Francis, The Suffers,
and many more. With a prime location in the retail circle directly across from the stage, Urban Renewal was
prominently placed to capture foot traffic and engage with guests.

Festival attendees had the opportunity to shop our curated collection of one-of-a-kind finds
featuring femme dresses, crochet knits, denim shorts, quilted vests, leather skirts,
and, of course, bedazzled Texas-themed apparel.

As a special gift with purchase, shoppers could choose from one of four styles
of commemorative Baggu totes and recycled paper postcards.

We were so excited to spread the word about Urban Renewal and reach new
vintage-loving customers through our shared appreciation for music.