The Bala Blueprint for Building a $100M Brand from the Ground Up

The Definitive Guide to Building a Viral Brand From Scratch, by Natalie Holloway, co-founder of Bala delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook where you'll discover:

How to pitch, budget, finance, market, and hire for your new company.

A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality.

Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success.

Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum.

Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.

Content + Care

- Printed paper pages with a hardbound cover

- Store upright in a cool, dry place away from direct sunlight and moisture; dust cover with a dry, soft cloth

- Published in the United States

Size + Fit

- Approx. 9.1" L x 6.1" W x 0.9" H