Brands

New from Birkenstock: the Amsterdam Clog. A soft, suede-wrapped fall staple to add to your collection.

Oakley at UO. New graphics and warm layers for wherever fall takes you.

Three stripes just joined the rotation. Get your first look at classic sneakers, easy layers and more from adidas.

From original sheepskin and suede favorites, to sustainable styles made from renewable materials, UGG creates ultra-cozy boots, slippers, and sandals that are always fluff-forward and always iconic.

DROP EVERYTHING: Show off your stripes: your favorite BAGGU bags, now in zebra print! It’s a drop too good to miss, and it’s only at UO.

Since 1948, Puma has been changing the sports game with cutting-edge performance technology and renowned designer collaborations. With contemporary designs and sustainable collections, Puma continues to innovate their fashion-forward range.

ICYMI: We kicked off Game Day '26 with a Nike Sportswear takeover of UO Live at Tucson, AZ! Alison Wonderland turned up for an unforgettable DJ set in the latest Nike Studio Fleece collection (which you can shop right now).Wish you were there? Stay tuned for future events!