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Urban Outfitters and Dunkin’® Celebrate the Fall Equinox with a Campus-Ready Collaboration

UO X DUNKIN

Partnership

September 27, 2025

Limited-edition capsule turns Gen Z’s favorite “little treat” into everyday style alongside 100 days of coffee giveaway.

Urban Outfitters and Dunkin’ have partnered to serve up an extra cozy limited-edition capsule to celebrate the start of Fall. The collection blends Dunkin’s iconic coffee culture with UO’s campus-ready style, available in select Urban Outfitters college-market locations today, with an online release dropping on National Coffee Day (9/29).

The capsule, ranging from $29-$75, features best-selling silhouettes from UO, including a Graphic Tee, Hoodie, Boatneck Tee, Bubble Hoodie, and sweatshort. Each piece reimagines Dunkin’s iconic colors and beloved treats—frosted donuts, hot and iced coffee, and Refreshers—into playful graphics that turn everyday Dunkin’ runs into style statements. Beyond apparel, exclusive Camp Snap cameras with iced-coffee and sprinkled-donut wrapped designs invite students to capture coffee-fueled, film-inspired campus moments.

“Our customer’s daily rituals often start with a Dunkin’, which made this collaboration an obvious choice,” said Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters. “With this collection, we translated the joy of a favorite coffee run into pieces that are comfortable, cheeky, and made to be shared – whether it’s an early-morning Dunkin’ run or a moment to reset during a long day.”

To celebrate, the collection kicks off with an exclusive launch event in Boston, the city that runs on Dunkin’, and a nationwide “100 Days of Coffee” giveaway. The UO x Dunkin’ launch event will take place at UO Boston (361 Newbury Street) on September 22nd from 4-7pm and feature Dunkin’ iced coffee and Refreshers, live screen printing, and co-branded giveaways, bringing the collection to life IRL. Giveaway winners will get to win 100 Days of Coffee, a $500 Urban Outfitters gift card and product from the collaboration.

The UO x Dunkin’ collection will be available starting September 22 in 17 Urban Outfitters locations, and online at urbanoutfitters.com on September 29 (National Coffee Day).

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About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.

Media Relations Contact:
PR@urbanoutfitters.com

About Dunkin’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and InspireBrands.com