

5 WOC Beauty Brands We Need In Our Self-Care Routine
Time for a beauty refresh! It's time to make caring for yourself a priority, and exploring BIPOC-owned beauty brands to incorporate into your regimen is a beautiful first step. We all deserve beauty that is accessible, grows with us, and caters to our unique needs. Our goal is to help you see yourself in this beauty space and to help you learn more about the brands that welcome you into theirs. -Sophia Valenzuela
CHILLHOUSE: BEAUTY, COSMETIC, AND PERESONAL CARE FOR A CHILL DAY
Founder Cyndi Ramirez simplifies beauty by stating that self-care is not a luxury and is instead “survival” and we couldn’t agree more! Chillhouse inspires you to “find your chill” by making more time for yourself no matter how busy you are. Following our own self-care advice for once, we plan to do the same.
Product We Love: The Chillhouse Chill Tips Press-On Manicure kit. It’s giving high quality, non-toxic, non-damaging, no-mess nails at home. Switch it up and keep them guessing with the 10 different styles UO carries to complement any look you’re rocking.
PEOPLE OF COLOR: NON-TOXIC, VEGAN, AND CRUELTY FREE NAIL POLISH WITH INTENTION
Founder Jacqueline Carrington unapologetically created her line as a way to “complement various shades of brown skin as a first thought, not an afterthought.” Each shade is beautifully inspired by culture, food, history, and Queens! We love all of the bold, bright tones and plan to wear them from head-to-toe, okay?
Products We Love: The “Por la Cultura Collection” with shades like “Low and Slow” and “Comida Fritta.” Finish off your newest mani moment with the Lavender Bliss CBD Cuticle Oil to have you feeling like the main character.
ROSEN SKINCARE: THE NEXT GENERATION OF ACNE CARE
All women of color are not one and the same, and neither are their acne stories. This is why Rosen Skincare founder Jamika Martin created an inclusive acne care line that makes us feel seen. “My biggest words of encouragement would be to state how incredibly normal breakouts, bumps, and scars are,” Martin says. Normalizing unique acne journeys through transparent ingredients is the standard!
Products We Love: The Super Smoothie Cleanser and the Earth Cleanser. Whether your concerns are focused on texture, scarring, or inflammation, these cleansers are the first step in routines made to help you finally find what works for your skin… and we can’t help but love their packaging.
DEHIYA BEAUTY: INTUITIVE HEALTH, BEAUTY, AND CULTURE
Founder Dr. Mia Reddy celebrates inclusivity and invites everybody to connect and learn about beauty together as human beings in this global community. Dehiya (de-hee-yuh) Beauty combines “modern skincare practices and time honored beauty rituals" with a goal to "uncomplicate skincare routines for women everywhere.” We love simple, tried and true beauty that is made for us to embrace our natural allure (as we should!).
Product We Love: The Aya Restorative Goddess Mask that is crafted to nourish and hydrate with plant-derived ingredients, like reishi and shiitake mushroom. Don’t know what your skin type is? No worries, this mask is made for all. We're ready for balanced skin with a gorgeous glow, so we’re adding this to our cart.
THE HONEY POT COMPANY: PERIOD CARE IS SELF-CARE
Bea Dixon used “the power of herbs” to create the first complete plant-based feminine care system. Yes, it’s backed by science, it's vegan and cruelty-free, and it's made just for you! Dixon spoke during our UO Live Exclusive titled “Black Women and the Beauty Industry” and told us about what sets her brand apart: “Brands that can come in with a cause and the intention to be the change in the world they live in are going to see themselves go far."
Products We Love: The Honey Pot Sensitive Feminine Hygiene Wipes. These 15 refreshing body and face wipes for sensitive skin are meant to take with you on-the-go! Caring for every part of yourself is worth it.