
KIM
PETRAS
We hosted an in-store appearance with Kim Petras on Saturday, June 24th to celebrate the launch of her new album Feed the Beast on the roof of UO Space Ninety 8 in Williamsburg, Brooklyn. The event followed her performance on the Today Show and official album release party in Bushwick on Friday. Kim took photos with fans who purchased the CD copy of the album to gain entry and local NYC bakery Angel Baked created custom cookies inspired by the album artwork as a sweet treat for attendees!
JANELLE MONAÉ
To celebrate the launch of Janelle Monáe’s new album, The Age of Pleasure, Urban Outfitters hosted a meet and greet experience with Janelle at UO Rialto in downtown LA on Sunday, June 11th. The Age of Pleasure is Janelle's fourth studio album and is being revered as a lusty, jubilant, victorious expression of self and a new era for her music. Over 220 dedicated fans came through to meet Janelle, get her signature on the new album and take photos.
T-PAIN
After the inaugural Wiscansin Festival in 2022, Milwaukee Mayor Cavalier Johnson proclaimed June 11 “T-Pain Day” in the city. For this year's festival, UO celebrated the launch of the Market x T-Pain capsule collection and hosted an exclusive in-store appearance at UO Milwaukee with hip-hop legend himself, T-Pain. Fans who purchased a piece from the collection had the opportuntiy to meet T-Pain, snap a selfie, and snag a signature.
