Chipotle Unveils First-Ever College Rewards Program and Exclusive Dorm Collection with Urban Outfitters

Partnership

August 19, 2025

The two brands with cult college followings are joining forces to give students ‘a little extra,’ transforming viral menu favorites and fan-loved designs into playful, must-have campus essentials.

Urban Outfitters, a longtime destination for trend-driven dorm decor, today announced the launch of the Chipotle x Urban Outfitters “A Little Extra” Dorm Collection. This statement capsule celebrates back-to-campus style through the lens of food culture and fandom.

Launching August 20, the collection invites students to personalize their living spaces with creativity, individuality, and a little extra—just like customizing their favorite Chipotle order.

The collection transforms Chipotle’s iconic menu items and superfans’ insights through the lens of UO’s signature style into must-have back-to-campus accessories. Highlights include bean bag chairs inspired by black and pinto beans, a cozy throw blanket designed to look like a foil-wrapped tortilla, and a desk light shaped like a bag of Chipotle’s iconic chips. Urban Outfitters’ signature decor designs shine with playful, statement pieces like a cute embroidered pillow and a quirky Chipotle-themed doormat.

The capsule includes:

- Chipotle “Water” Cup Tumbler ($16)
- “Chipotle Is My Life” Catch-All ($19)
- Chipotle Delivery Doormat ($29)
- Chipotle Chip Bag Light ($59)
- “A Little Extra" Embroidered Pillow ($59)
- Chipotle Burrito Throw Blanket ($99)
- Black Bean Bean Bag Chair ($299)
- Pinto Bean Bean Bag Chair ($299)


“Chipotle is gen z’s go-to for comfort food with personality, and Urban Outfitters is where they turn for bold, expressive style,” said Cyntia Leo, Head of Brand Marketing at Urban Outfitters. “We’re excited to bring this collaboration to life together; encouraging consumers to be a little extra and bring that energy into their dorms and homes.”

To bring the collaboration to life for fans, Urban Outfitters and Chipotle are hosting an immersive Airstream pop-up at Chipotle’s Pacific Beach location on XX-date —conveniently situated in a high-traffic student area. Leaning into the “extra,” the pop-up will feature a customization station where guests can screen-print metallic silver totes, add Chipotle-themed bag charms, and walk away with an exclusive Chipotle x Urban Outfitters gift-with-purchase. The event will include a live DJ, an interactive metallic photo booth, and (naturally) serve up plenty of food and giveaways.For those joining from afar, an interactive social giveaway will offer a final chance to snag exclusive pieces from the collection, plus a Chipotle gift card loaded with 52 free meals.

Both brands arrive at this collaboration fresh off their own back-to-campus moments, from Urban Outfitters’ UO Haul campaign featuring decked-out dorm trucks and the UO Haul Sale, and Chipotle with its college-focused rewards program. This collaboration brings together two brands deeply rooted in campus culture to create a collection that’s equal parts functional and fun.

The Chipotle x Urban Outfitters “A Little Extra” Dorm Collection will be available starting August 20 at urbanoutfitters.com (8 a.m. PT / 11 a.m. ET) and in select Urban Outfitters stores located in prominent college towns.

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About Urban Outfitters Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.

About Chipotle Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM

Media Relations Contact:
PR@urbanoutfitters.com