Urban Outfitters Recognized on Fast Company’s 2025 List of Brands That Matter
Press Release
December 2, 2025
Urban Outfitters is honored to be among Fast Company’s 2025 list of Brands That Matter, celebrating companies that have created meaningful cultural impact and built authentic emotional connections with their communities.
“This recognition speaks to the incredible work of our teams, who put our customers first every day," said Shea Jensen, President at Urban Outfitters. “As a brand synonymous with youth culture, we aim to connect with our customers in the moments and places that matter most, fueling connection, joy, and core memories. Urban Outfitters is a brand that can be lived and felt, and our work this year brought that philosophy to life in energetic, innovative and thoughtful ways.”
Selected for driving emotional resonance, cultural significance, timeliness, clarity and originality, UO delivered brand impact with its customer at the center. Continuously guided by insights from its 10,000+ member Gen Z advisory community, UO has expanded its approach to experiential, storytelling, and collaboration that meet customers exactly where they are and how they want to engage.
This year, the brand invested in creating more relevant, connected experiences across marketing, retail and digital, each delivering surprise-and-delight moments, elevated brand touch points and product discovery, and culturally resonant programming that prioritized Gen Z’s evolving needs. Together, these initiatives reinforce the brand’s commitment to putting its customers first and innovating alongside them.
About Urban Outfitters Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
