Nike founder and board chairman Phil Knight offers a rare, insightful look at the notoriously private mind behind the iconic brand, illuminating his company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing and profitable brands. Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike's annual sales top $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. Knight has always been a mystery and in this volume, he takes the mic to tell his story from the risks and setbacks to the triumphs. The Nike team harnessed the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand - and a culture - that changed everything. Couverture souple. 2018, Scribner.

Taille
- 400 pages
- Dimensions : 6 po L x 1 po l x 9 po H