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resident, you have certain rights with respect to your personal information. Those rights and how you may exercise them are described below. The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our products.\n\n__RIGHT TO REQUEST INFORMATION ABOUT DISCLOSURE TO THIRD PARTIES FOR THEIR DIRECT MARKETING PURPOSES.__ You may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such request, please email us at the address listed above. Please allow up to 30 days for us to process your request. You may submit such a request once per year.\n\n__RIGHT TO KNOW.__ You may request that we provide you for the last 12 months a list of the categories of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting or “selling” the information, and the categories of “third parties” to whom we disclosed or “sold” that information. You may also request that we provide you in machine readable format a copy of the specific pieces of personal information we have collected about you in the past 12 months. You may make a request to know up to two times in a 12-month period, subject to limitations described in the law. For a list of general categories of information that we have collected and shared in the past 12 months, see the tables above in the “What We Collect and Why” and “How We Share Your Data” sections.\n\n__RIGHT TO DELETE.__ You may request that we delete any personal information that we have collected from you. However, the law exempts certain information from deletion. For example, we may keep information necessary for security and fraud detection. We also may keep information needed to provide you goods or services. For example, if you ask us to delete your data but retain your loyalty account, we will keep the information we need to continue providing you loyalty benefits. When we respond to your request to delete, we will explain what (if any) information we have kept and why. Please note that the law does not consider anonymized or pseudonymized information to be “personal information,” and we may “delete” your information by anonymizing or pseudonymizing it.\n\n__NON-DISCRIMINATION.__ You have the right to be free from discrimination for using these rights. We will not deny you goods or services, charge you different rates, or give you different discounts because you used one of these rights.\n\n__HOW TO MAKE A REQUEST.__ You may make a request to know or delete by emailing DataPrivacyOfficer@urbn.com or you may [click here](https://www.urbn.com/privacy-policy) for our privacy compliance toll-free number. When you make a request, we will take steps to verify your identity before responding. This is to protect your information. We will ask you to provide us your email and physical address. If you maintain an account with us, these must match the addresses connected to your account. We will then send you a physical letter to this address with a one-time code. You must email us this code from the email address you provided. Once you do, we will respond to your request.\n\n__AUTHORIZED REPRESENTATIVES.__ You may also designate an authorized representative to make data subject rights requests on your behalf. We will require verification that you did in fact authorize the representative. Unless the law requires otherwise, your authorized representative must provide contact details for you. We will contact you to confirm that you authorized the representative. Once you confirm, we will promptly respond to the rights request.\n\n__CONTACT FOR MORE INFORMATION.__ If you have questions please contact DataPrivacyOfficer@urbn.com.\n\n__RIGHT TO OPT OUT OF “SALE” OF PERSONAL INFORMATION__\nIf you are a California resident, you have the right to opt out of the “sale” of your personal information to “third parties.”\n\n*Sale is defined very broadly.* The law defines “sale” more broadly than you might think. It doesn’t just include the exchange of data for money. Instead, it covers any transfer of personal information to a “third party” in exchange for “other valuable consideration.”\n\nWe do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). It is possible that someone could claim that this transfer was in exchange for “other valuable consideration.” We want to be careful with and respectful of your information. Therefore, if you opt out, we will not transfer your information to any “third party” except as explained below (and allowed by law).\n\n*Opting out may have impacts you don’t expect.* Any transfer of data to a “third party” may be considered a “sale” of data. The law considers any other business a “third party” unless that business agrees to specific contractual provisions. We try to get all of the businesses to whom we send information to add this special language to their contracts with us. But not everyone will or can agree to those terms.\n\nAs a result, if you opt out of the “sale” of data, we will not be able to send data to some of our business partners. That may mean that, after you opt out, you may not receive all of the marketing and other information you are accustomed to receiving from us. In the extreme, if one of our critical partners cannot agree to the special contract language, and is considered a “third party”, it is possible that some features of our web site or other services may not work for you after you opt out.\n\nIn addition, California law prevents us from asking you to “opt in” for a year after you “opt out.” We are allowed to tell you, however, if a specific transaction requires a transfer of data to a third party. We may alert you if a transaction requires a transfer to a third party so that you can opt in if you would like to continue with the transaction.\n\n*Minors.* We do not “sell” the data of people under 16, and do not intend to collect data related to people who are under 13.\n\n*Exceptions to the opt out.* The law creates several exceptions that are important for you to be aware of.\n\nWe are allowed to transfer data to a “service provider” even if you opt out. The law does not consider that kind of transfer to be a “sale.” A service provider is a business that agrees not to use your information for any purpose other than providing the services specified in our contract. For example, we transfer data to business partners to provide data security and detect fraud. Those businesses are “service providers.” Even if you opt out, we will continue to transfer data to our service providers.\n\nWe are also allowed to transfer your data to a third party where you direct the transfer or direct us to interact with the third party. For example, if you direct us to use a specific payment method to pay for your order, even if you have opted out, we will still transfer the data necessary to process your order.\n\nCollecting information and using it ourselves is not a “sale.” Opting out of the “sale” of your data does not prevent us from continuing to collect and process your personal information. You can learn more about how and why we collect personal information at our [Notice of Collection](https://www.urbanoutfitters.com/help/privacy/#ccpacollectionnotice \"Notice of Collection\").\n\nThe “opt out” only applies to “personal information.” This is information that is or is capable of being linked to you. We use anonymization and pseudonymization to protect privacy. That data is not “personal information.” Opting out will not limit our transfer of that data to third parties.\n\n*Technical limitations on opt out.* Please note that there are technical limits to our ability to identify data related to you and, if you opt out, to prevent the “sale” of that information to other parties. Where we can reasonably determine that information relates to you and you have opted out, we will not “sell” it to “third parties” (except as allowed by the law). However, we may not be able to determine that information relates to you. In that case, the information may be “sold” to a third party.\n\n*Opting out is not unsubscribe.* Opting out of the “sale” of personal information will not prevent you from receiving marketing messages from us. If you wish to unsubscribe from our emails, please follow the unsubscribe link in one of our emails. If you wish to unsubscribe from text messages, please follow the unsubscribe process for the program you opted into.\n\n__HOW TO OPT OUT__. If you would like to opt out of the “sale” of your data, you have several options. You may click the opt out button (located below), you may email us at DataPrivacyOfficer@urbn.com, or you may [click here](https://www.urbn.com/privacy-policy) for our privacy compliance toll-free number. You will not be required to create an account in order to opt out.\n\n*If you have an account.* The easiest way to opt out is to “log in” to your account and then click the opt out button. If you do, the email address associated with your account will be opted out, and we will set a cookie on your device to facilitate your opt out. That cookie will enable us to identify you if you return and allow us to prevent data from being “sold”. If you delete the cookie or return using a different device or browser and are not “logged in” to your account, we will not be able to connect the session to your opt out and will not be able to prevent the “sale” of the data.\n\nIf you want to opt out using email or our toll-free number, you will need to follow more steps. If you want to opt out an email address that is different from the email on your account, you will need to use the email process or toll-free number to do so. To use the email process or toll-free numbers to opt out, you or your authorized representative will need to provide us the email address you wish to opt out. If you want multiple email addresses opted out, you must provide each address to us. This is because we have no reasonable way to use a single address you give us to link to other addresses you may have.\n\nIf you email us or use the toll free number, we will have no way of setting a cookie on your device. This will limit our ability to prevent the “sale” of data. For this reason, the opt out button is the most complete way to opt out of the “sale” of data.\n\n*If you do not have an account.* The most complete way to opt out is to use the “opt out” button and then follow the prompts to email us the email addresses you would like opted out. If you do, we will set a cookie on your device to facilitate your opt out. That cookie will enable us to identify you if you return and allow us to prevent data from being “sold”. If you delete the cookie or return using a different device or browser, we will not be able to connect the session to your opt out and will not be able to prevent the “sale” of the data.\n\nAfter you click the “opt out” button, if you want to opt an email address out, you must follow the prompts and provide us the address. In the alternative, you may email us or use the toll free number. If you want multiple email addresses opted out, you must provide each address to us. This is because we have no reasonable way to use a single address you give us to link to other addresses you may have.\n\nIf you email us or use the toll free number, we will have no way of setting a cookie on your device. This will limit our ability to prevent the “sale” of data. For this reason, the opt out button is the most complete way to opt out of the “sale” of data.","legalCopySecondary":"__CALIFORNIA NOTICE OF FINANCIAL INCENTIVE.__ Urban Outfitters offers programs, benefits, and other offerings to consumers related to the collection, retention, or sale of Personal Information that may be deemed a “financial incentive” or “price or service difference” under the California Consumer Privacy Act (“CCPA”). These offerings may involve collecting Personal Information from customers who participate. We are providing you with this information so that you may make an informed decision on whether to participate in our programs. Examples of the programs we offer include:\n\n__UO Rewards__ The Program is free to join and allows our members to earn rewards for everyday activities like browsing our website, making a purchase, downloading the UO app and much more. Program members can redeem earned rewards in-store, online and in the Urban Outfitters' mobile application. Eligible individuals may enroll in the Program using their existing UO account or by creating a new one and then providing their name, email address, birthday and creating a password. If an individual joins the Program at the point of sale in-store and does not already have an existing web account, they should create one using the same email address to complete enrollment. We do not sell or transfer your information to third parties in exchange for money and we will not do so. The value of your personal information that we receive through the Program is related to your participation in the Program, including but not limited to, how often you choose to redeem various incentives offered through the Program and the value of the incentives redeemed.\nYou may opt-out of receiving Program-related emails (including Program marketing emails) or Urban Outfitters marketing emails at any time by following the instructions provided in the email and as otherwise provided in the Privacy Policy. If you opt-out of Program-related emails, you will no longer receive emails regarding your Program status or the Program rewards or benefits that may be available to you and this information will only be available through your online account, through the UO App or by contacting Customer Service. If you do not want to receive any communications from Urban Outfitters, please request a termination of your membership and stop participating in the Program\nTo learn more about our rewards, check out the UO terms of use.\n\n__Surveys:__ We may also offer our customers opportunities to participate in surveys. In exchange for participation, you may be offered an incentive of monetary value (if more specificity is needed: such as a discount, coupon, or apparel). As part of these surveys we may collect Personal Information, such as your name, preferences, experiences, beliefs, opinions, and other responses to the survey questions. Participation in surveys is governed by the applicable terms and conditions for the survey, which will also describe any financial incentives associated with that survey and how to participate. You can terminate participation at any time as will be explained in the survey terms. Our good-faith estimate of the value of your Personal Information is the value of the benefit we offer to you. We have calculated such value by using the expense related to the benefit.\n\n__Limited-Time Promotions or Sweepstakes:__ From time to time, we may offer incentives limited to a specific time period, such as limited-time sweepstakes, contests and other promotions. In exchange for your participation in these promotions, you may be offered a financial incentive, such as a prize. As part of these limited-time promotions or sweepstakes, we may collect your Personal Information, such as your name, email address, and phone number. Participation in a limited-time offer or promotion is governed by the applicable terms and conditions for the program (e.g., Sweepstakes Rules and Prize Acceptance Agreements), which will also describe any financial incentives associated with the promotion and how to participate. You can terminate participation at any time as will be explained in the program terms. The value of your Personal Information will be disclosed in the promotions terms.\n\n__One-Time Promotions:__ In addition to the programs identified above, we may also offer you one-time percentage off coupons, discounts, or other promotions from time to time, such as when you provide us your email address and agree to receive marketing emails in exchange for a one-time coupon. Such offers may not be available at all times. The amount and terms of such offers will be presented to you at the time of the offer. You can terminate participation at any time by contacting us at dataprivacyofficer@urbn.com or you may [click here](https://www.urbn.com/privacy-policy). Our good-faith estimate of the value of your Personal Information is the value of the benefit we offer to you. We have calculated such value by using the expense related to the benefit.\n\nBy participating in any of the above promotional programs, you agree that the benefits are reasonably related to the value of the Personal Information collected and retained.\n\nParticipation in our promotional programs is always optional, and you can terminate program participation at any time as explained in the applicable program terms. You can also contact us at dataprivacyofficer@urbn.com or you may [click here](https://www.urbn.com/privacy-policy) for our privacy compliance toll-free number to unsubscribe or cancel your participation in any program.\n\n__MORE ON PRIVACY.__ We take the security and privacy of your data very seriously. 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These beauty and wellness picks keep your strands healthy, hydrated, and totally photo-ready.\n\n## New Beauty & Wellness Arrivals \nCheck out new beauty wellness drops that bring fresh formulas and trend-forward upgrades to your routine. These new beauty and wellness arrivals make it easy to refresh your daily essentials with clean, modern picks.\n\n### Trending Beauty and Wellness Products \nShop trending beauty and wellness products that everyone’s buzzing about, blending skin-loving ingredients with next-level results. These curated beauty and wellness finds are perfect for upgrading your shelfie game. \n\n## Holistic Wellness Products \nExplore holistic wellness products crafted to support your mind, body, and daily balance. These wellness products help you create calming rituals that feel good from the inside out.\n\n### Health-Boosting Supplements and Vitamins \nPower up your day with [supplements](https://www.urbanoutfitters.com/en-ca/health-wellness-products) and vitamins that support energy, immunity, and overall wellness. These wellness products blend clean ingredients with functional benefits for easy everyday use.\n\n### Wellness Tools and Self-Care Essentials \nUpgrade your self-care lineup with wellness tools designed to soothe, restore, and reset. These beauty tools and wellness products bring spa-level calm straight to your space anytime you need it.\n\n## How to Choose the Right Beauty & Wellness Products \nChoosing the right beauty and wellness products starts with understanding your skin, lifestyle, and goals. The best wellness products fit seamlessly into your routine and help you feel your best every day.\n\n### Selecting Wellness Products for Your Lifestyle \nSelect wellness products that match your daily flow—whether you're all about grounding rituals or quick on-the-go resets. The right options keep your beauty and wellness routine balanced without the extra effort.\n\n## FAQs About Beauty & Wellness Products \nGet quick answers to the most common questions about beauty and wellness products so you can shop smarter and upgrade your routine with confidence.\n\n### What are the popular beauty products for everyday use? \nPopular beauty products for daily use include [hydrating moisturizers](https://www.urbanoutfitters.com/en-ca/skin-care-products), lightweight serums, and easy-to-wear makeup. These beauty and wellness staples keep your look fresh with minimal steps.\n \n### How do I choose skincare for my skin type? \nChoose skincare based on your skin type by focusing on ingredients that support hydration, balance, or sensitivity. Finding the right beauty and [bath products](https://www.urbanoutfitters.com/en-ca/bath-body-products) helps your skin stay healthy and glowing.\n\n### What wellness products actually work? \nWellness products that genuinely work use high-quality ingredients and support consistent, everyday habits. Look for wellness essentials that target sleep, energy, mood, or stress for real results.\n\n### Are there new beauty and wellness products I should try? \nYes—there are always new beauty and wellness products dropping with upgraded textures, plant-based formulas, and innovative benefits. 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Incorporating the right skincare products supports long-term skin health and a radiant complexion.\n\n### Moisturizers, Serums, and Hydration Products \nSerums and [moisturizers](https://www.urbanoutfitters.com/en-ca/skin-moisturizers-cream) are among the top skincare products for boosting hydration and improving texture. Look for hydrating formulas that support glowing skin and fit seamlessly into your steps for a skincare routine.\n\n## Key Ingredients to Look For (and Avoid) \nWhen selecting skincare products and [facial serums](https://www.urbanoutfitters.com/en-ca/facial-oil-serum), especially products for sensitive skin, avoid irritants like artificial fragrance, harsh alcohols, and sulfates that can disrupt your skin barrier. Prioritizing clean, gentle formulas in your product skincare routine ensures better results and aligns with the quality found in Urban Outfitters skincare selections.\n\n### Safe and Effective Active Ingredients\nActive ingredients like niacinamide and vitamin C are essential in many Urban Outfitters skincare favorites because they visibly improve tone and clarity. From [toners](https://www.urbanoutfitters.com/en-ca/skin-toner-facial-spray) to cleansers, gentle yet effective options work well for skincare for women with a range of skin types.\n\n## How to Build a Personalized Skin Care Routine \nBuilding a personalized routine starts with understanding the essential steps for a skincare routine and choosing top skincare products that match your skin type. Begin with a [gentle cleanser](https://www.urbanoutfitters.com/en-ca/facial-cleansers-exfoliators), add targeted treatments like serums, and finish with moisturizer and SPF for daily protection.\n\n### When to Apply Each Product in Your Routine\nApplying each product in the proper order, from cleanser to SPF, maximizes the benefits of your skincare products. Lightweight serums and treatments should be applied first to ensure they absorb effectively and elevate your overall product skincare routine.\n\n## FAQs About Skincare Products & Routines \n\n### What Are the Steps for a Skincare Routine? \nThe essential steps for a skincare routine include cleansing, applying serums, moisturizing, and finishing with [sunscreen](https://www.urbanoutfitters.com/en-ca/sun-care). Following this order helps your skincare products work more effectively and keeps your skin looking its best.\n\n### How Do I Choose the Right Skincare Products for My Skin Type? \nChoose skincare products and [face masks](https://www.urbanoutfitters.com/en-ca/face-masks) for sensitive skin, dry skin, or oily skin based on your specific needs and concerns. Opting for natural skin care products can also help support a healthier, more balanced complexion.\n\n### Are Skincare Tools Helpful in a Daily Routine? \nYes, skincare tools like [facial rollers](https://www.urbanoutfitters.com/en-ca/skin-care-tools) or cleansing devices can enhance product absorption and improve circulation. Using them alongside your everyday Urban Outfitters skincare picks can help boost results over time.","h1TagOverride":"Skincare Products","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"NO_DETAILS","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Skincare","slug":"skin-care-products"},{"locale":"fr-CA","displayName":"Produits de soin","slug":"skin-care-products"},{"locale":"en-US","displayName":"Skincare","slug":"skin-care-products"},{"locale":"de-DE","displayName":"Hautpflege","slug":"skin-care"},{"locale":"es-ES","displayName":"Cuidado de la Piel","slug":"skin-care"},{"locale":"fr-FR","displayName":"Soins de la peau","slug":"skin-care"},{"locale":"it-IT","displayName":"Cura della pelle","slug":"skin-care"},{"locale":"en-GB","displayName":"Skin Care","slug":"skin-care"}],"active":true,"plusSizeOverride":false,"showShopAll":true,"showHeader":false,"menuOrder":286331152,"columnCount":2,"ancestorSlugs":["shopping-root","beauty-products"],"parentSlug":"beauty-products","childSlugs":["face-masks","acne-products-cream","facial-oil-serum","skin-moisturizers-cream","facial-cleansers-exfoliators"]}},{"navItem":{"itemId":"13442ccf60284c7f804fd8fb90792b4d","type":"Hybrid Additive","typeCode":"SMART","slug":"facial-oil-serum","nestLevel":3,"parentItemId":"790b9c295f004f4eae961cfb71659772","displayName":"Face Serums + Oils","categoryId":"SMART-BEAUTY-SKINCARE-SERUMSOILS","category":{"id":"SMART-BEAUTY-SKINCARE-SERUMSOILS","displayName":"Beauty > Skin Care > Face Serums + Oils","allowTemporaryMarkdownTiles":true,"allowPermanentMarkdownTiles":true,"primaryNavigation":"13442ccf60284c7f804fd8fb90792b4d"},"primaryForCategory":true,"seo":{"metaDescription":"Give your routine a boost with face oils and vitamin c serum from Urban Outfitters. 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Incorporating the right skincare products supports long-term skin health and a radiant complexion.\n\n### Moisturizers, Serums, and Hydration Products \nSerums and [moisturizers](https://www.urbanoutfitters.com/en-ca/skin-moisturizers-cream) are among the top skincare products for boosting hydration and improving texture. Look for hydrating formulas that support glowing skin and fit seamlessly into your steps for a skincare routine.\n\n## Key Ingredients to Look For (and Avoid) \nWhen selecting skincare products and [facial serums](https://www.urbanoutfitters.com/en-ca/facial-oil-serum), especially products for sensitive skin, avoid irritants like artificial fragrance, harsh alcohols, and sulfates that can disrupt your skin barrier. 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Begin with a [gentle cleanser](https://www.urbanoutfitters.com/en-ca/facial-cleansers-exfoliators), add targeted treatments like serums, and finish with moisturizer and SPF for daily protection.\n\n### When to Apply Each Product in Your Routine\nApplying each product in the proper order, from cleanser to SPF, maximizes the benefits of your skincare products. Lightweight serums and treatments should be applied first to ensure they absorb effectively and elevate your overall product skincare routine.\n\n## FAQs About Skincare Products & Routines \n\n### What Are the Steps for a Skincare Routine? \nThe essential steps for a skincare routine include cleansing, applying serums, moisturizing, and finishing with [sunscreen](https://www.urbanoutfitters.com/en-ca/sun-care). Following this order helps your skincare products work more effectively and keeps your skin looking its best.\n\n### How Do I Choose the Right Skincare Products for My Skin Type? \nChoose skincare products and [face masks](https://www.urbanoutfitters.com/en-ca/face-masks) for sensitive skin, dry skin, or oily skin based on your specific needs and concerns. Opting for natural skin care products can also help support a healthier, more balanced complexion.\n\n### Are Skincare Tools Helpful in a Daily Routine? \nYes, skincare tools like [facial rollers](https://www.urbanoutfitters.com/en-ca/skin-care-tools) or cleansing devices can enhance product absorption and improve circulation. Using them alongside your everyday Urban Outfitters skincare picks can help boost results over time.","h1TagOverride":"Skincare Products","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"NO_DETAILS","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Skincare","slug":"skin-care-products"},{"locale":"fr-CA","displayName":"Produits de soin","slug":"skin-care-products"},{"locale":"en-US","displayName":"Skincare","slug":"skin-care-products"},{"locale":"de-DE","displayName":"Hautpflege","slug":"skin-care"},{"locale":"es-ES","displayName":"Cuidado de la Piel","slug":"skin-care"},{"locale":"fr-FR","displayName":"Soins de la peau","slug":"skin-care"},{"locale":"it-IT","displayName":"Cura della pelle","slug":"skin-care"},{"locale":"en-GB","displayName":"Skin Care","slug":"skin-care"}],"active":true,"plusSizeOverride":false,"showShopAll":true,"showHeader":false,"menuOrder":286331152,"columnCount":2,"ancestorSlugs":["shopping-root","beauty-products"],"parentSlug":"beauty-products","childSlugs":["face-masks","acne-products-cream","facial-oil-serum","skin-moisturizers-cream","facial-cleansers-exfoliators"],"navigationItems":[{"itemId":"dee2163f574e45189534b82b6ddd3ec5","type":"Hybrid Additive","typeCode":"SMART","slug":"face-masks","nestLevel":3,"parentItemId":"790b9c295f004f4eae961cfb71659772","displayName":"Face Masks","categoryId":"SMART-BEAUTY-SKINCARE-FACEMASKS","category":{"id":"SMART-BEAUTY-SKINCARE-FACEMASKS","displayName":"Beauty > Skin Care > Face Masks","allowTemporaryMarkdownTiles":true,"allowPermanentMarkdownTiles":true,"primaryNavigation":"dee2163f574e45189534b82b6ddd3ec5"},"primaryForCategory":true,"seo":{"metaDescription":"Shop face masks at Urban Outfitters, from hydrating & firming to sheet, LED & undereye masks. Discover skincare face masks made for every skin type.","includeInSitemap":true,"noIndex":false,"title":"Face Masks | LED, Sheet Masks + More","seoCopy":"## Why Face Masks Are Essential for Glowing Skin \nA face mask is a simple yet powerful skincare essential that rejuvenates, nourishes and refreshes the skin. Whether used weekly or as a quick pick-me-up, face masks [skincare products](https://www.urbanoutfitters.com/en-ca/skin-care-products) can help remove impurities, boost hydration and enhance radiance. From hydrating face masks to those targeting acne or dullness, different formulas cater to every skin concern, making them a must-have in every beauty routine. \n\n## Types of Face Masks and Their Benefits \nFace masks come in many forms, each offering unique skincare benefits. Clay masks can help purify [oily skin](https://www.urbanoutfitters.com/en-ca/skin-care-products?skinType=Oily), while sheet masks provide instant moisture and glow. Gel masks soothe and cool, peel-off masks help detoxify and cream masks deeply nourish for a smooth, soft finish. Whether you’re using a good skin mask for hydration or an [acne patch](https://www.urbanoutfitters.com/en-ca/acne-products-cream) for blemishes, there’s a treatment for every skin type and need. \n### Hydrating Face Masks for Dry Skin \nA hydrating face mask restores moisture balance and leaves skin looking plump and dewy. Perfect for [dry](https://www.urbanoutfitters.com/en-ca/skin-care-products?skinType=Dry) or flaky skin, these masks lock in hydration. \n## Sheet Masks for Instant Radiance \nSheet masks and sheet face masks deliver a quick glow-up with concentrated serums that brighten and refresh your complexion in minutes. We love them for travel or last-minute events.\n### Firming Face Masks for Smooth, Youthful Skin \nA firming face mask helps lift and tone the skin for a more youthful, sculpted appearance. Use regularly to enhance elasticity and support your anti-aging routine. \n### Face Masks for Acne-Prone Skin \nFor those with blemishes or breakouts, face masks for acne and hydrocolloid pimple patches target clogged pores, reduce redness and promote clearer, healthier-looking skin. \n\n## How to Choose the Right Face Mask for Your Skin Type \nChoosing the perfect skincare face mask starts with understanding your skin type. Oily skin benefits from clay or charcoal masks, while dry skin craves moisture-rich cream or gel masks. [Sensitive](https://www.urbanoutfitters.com/skin-care-products?skinType=Sensitive) or combination skin types should opt for gentle formulas infused with calming ingredients like aloe vera or green tea. \n### Face Masks for Sensitive or Combination Skin \nFor balanced care, face masks skincare products for combination or sensitive skin provide hydration without irritation. They are ideal for maintaining even tone and comfort.\n### Skincare Face Masks for Everyday Use \nIncorporate a skincare face mask into your daily or weekly routine to boost your glow and help protect against environmental stressors. These masks complement regular cleansing and moisturizing for radiant skin. \n\n## Face Mask FAQs \n### Can Face Masks Expire? \nYes, face masks can expire. Always check the packaging date to ensure freshness and effectiveness before applying. \n### How Often Should You Do a Face Mask? \nWondering how often should you do a face mask? Most experts recommend 1–3 times per week, depending on your skin’s needs and the mask type. \n### How Long Should You Keep a Face Mask On? \nThe ideal time varies, but generally, how long to keep face mask on is about 10–20 minutes. Follow the instructions to maximize benefits without over-drying or irritating your skin.","h1TagOverride":"Masks","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"REGULAR","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Face Masks","slug":"face-masks"},{"locale":"fr-CA","displayName":"Masques pour le Visage","slug":"face-masks"},{"locale":"en-US","displayName":"Face Masks","slug":"face-masks"}],"active":true,"plusSizeOverride":false,"showShopAll":true,"showHeader":false,"menuOrder":387740102,"columnCount":2,"ancestorSlugs":["shopping-root","beauty-products","skin-care-products"],"parentSlug":"skin-care-products","childSlugs":[],"navigationItems":[],"meta":{"showOnDesktop":true,"showOnMobile":true}},{"itemId":"49e4a3d7d84f409c879de7a7e7c56f55","type":"Hybrid Additive","typeCode":"SMART","slug":"acne-products-cream","nestLevel":3,"parentItemId":"790b9c295f004f4eae961cfb71659772","displayName":"Acne Treatments + Patches","categoryId":"SMART-BEAUTY-SKINCARE-ACNE-TREATMENTS","category":{"id":"SMART-BEAUTY-SKINCARE-ACNE-TREATMENTS","displayName":"Beauty > Skin Care > Acne Treatments","allowTemporaryMarkdownTiles":true,"allowPermanentMarkdownTiles":true,"primaryNavigation":"49e4a3d7d84f409c879de7a7e7c56f55"},"primaryForCategory":true,"seo":{"metaDescription":"Find the best acne treatment and acne cream products for your face at Urban Outfitters. Our pore strips and acne creams work wonders to brighten skin. Sign up for UO Rewards and get 10% off your next purchase.","includeInSitemap":true,"noIndex":false,"title":"Acne Treatments + Creams","seoCopy":"## Acne Treatments\nWe've put together a curated collection of acne creams, acne scar gels and other acne treatments to get rid of blemishes fast. Whether you have dry skin or oily skin, our gentle yet tough-on-acne treatments offer something for all skin types.","h1TagOverride":"Acne + Blemish Products","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"REGULAR","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Acne Treatments + Patches","slug":"acne-products-cream"},{"locale":"fr-CA","displayName":"Traitements contre l'acné + Patchs","slug":"acne-products-cream"},{"locale":"en-US","displayName":"Acne Treatments + Patches","slug":"acne-products-cream"}],"active":true,"plusSizeOverride":false,"showShopAll":true,"showHeader":false,"menuOrder":417566264,"columnCount":2,"ancestorSlugs":["shopping-root","beauty-products","skin-care-products"],"parentSlug":"skin-care-products","childSlugs":[],"navigationItems":[],"meta":{"showOnDesktop":true,"showOnMobile":true}},{"itemId":"13442ccf60284c7f804fd8fb90792b4d","type":"Hybrid Additive","typeCode":"SMART","slug":"facial-oil-serum","nestLevel":3,"parentItemId":"790b9c295f004f4eae961cfb71659772","displayName":"Face Serums + Oils","categoryId":"SMART-BEAUTY-SKINCARE-SERUMSOILS","category":{"id":"SMART-BEAUTY-SKINCARE-SERUMSOILS","displayName":"Beauty > Skin Care > Face Serums + Oils","allowTemporaryMarkdownTiles":true,"allowPermanentMarkdownTiles":true,"primaryNavigation":"13442ccf60284c7f804fd8fb90792b4d"},"primaryForCategory":true,"seo":{"metaDescription":"Give your routine a boost with face oils and vitamin c serum from Urban Outfitters. We've got the best face serum products to brighten your complexion. Sign up for UO Rewards and get 10% off your next purchase.","includeInSitemap":true,"noIndex":false,"title":"Face Serums + Facial Cleansing Oils","seoCopy":"## Oil + Serum\nWe've put together a selection of facial serums + oils that'll keep you looking your best + brightest. Hate taking off your waterproof makeup? Try a facial cleansing oil for easy clean up. Looking to target problem areas? We''ve got all the treatment serums + hydrating oils you need. And once you've got everything applied, be sure to follow up with a moisturizer or cream.","h1TagOverride":"Oil + Serum Products","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"REGULAR","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Face Serums + Oils","slug":"facial-oil-serum"},{"locale":"fr-CA","displayName":"Sérums pour le visage + Huiles","slug":"facial-oil-serum"},{"locale":"en-US","displayName":"Face Serums + Oils","slug":"facial-oil-serum"}],"active":true,"plusSizeOverride":false,"showShopAll":true,"showHeader":false,"menuOrder":447392426,"columnCount":2,"ancestorSlugs":["shopping-root","beauty-products","skin-care-products"],"parentSlug":"skin-care-products","childSlugs":[],"navigationItems":[],"meta":{"showOnDesktop":true,"showOnMobile":true}},{"itemId":"9fc7c34afb7f429f88730163ed6c8c7f","type":"Hybrid Additive","typeCode":"SMART","slug":"skin-moisturizers-cream","nestLevel":3,"parentItemId":"790b9c295f004f4eae961cfb71659772","displayName":"Moisturizers + Creams","categoryId":"SMART-BEAUTY-SKINCARE-MOISTURIZERCREAM","category":{"id":"SMART-BEAUTY-SKINCARE-MOISTURIZERCREAM","displayName":"Beauty > Skin Care > Moisturizers + Creams","allowTemporaryMarkdownTiles":true,"allowPermanentMarkdownTiles":true,"primaryNavigation":"9fc7c34afb7f429f88730163ed6c8c7f"},"primaryForCategory":true,"seo":{"metaDescription":"Explore facial moisturizers, lotions & creams at Urban Outfitters and learn which ingredients help hydrate, protect, and strengthen your dry skin.","includeInSitemap":true,"noIndex":false,"title":"Face Moisturizers, Lotions & Creams","seoCopy":"## Moisturizers and Creams\nShop our selection of moisturizers and skin creams to find one that fits you best – from oil-free moisturizers for oily skin to moisturizers for dry skin. While you're at it, browse our toners and mists for an extra layer of hydration for dewy skin.\n## Face Moisturizers for Hydrated Skin \nFinding the right face moisturizers and [skincare](https://www.urbanoutfitters.com/en-ca/bath-body-products) makes it easy to keep your skin smooth, hydrated, and balanced every day. Whether you prefer a lightweight gel, a daily face lotion, or a rich moisturizer for face, the right texture can transform your routine. Explore options that pair perfectly with a serum or face mask for extra hydration when you need it. \n### Daily Moisturizers for Balanced Skin \nDaily facial moisturizers is a must-have [beauty tool](https://www.urbanoutfitters.com/en-ca/skin-care-tools) that help keep your skin soft and refreshed without feeling heavy. These top face moisturizers work well for most skin types and deliver consistent hydration that fits easily into your morning or night routine. \n### Rich Creams & Face Lotions for Dry Skin \nIf you struggle with dry skin, reach for a moisturizing face cream or a deep-conditioning face lotion designed to help replenish your moisture barrier. A face [moisturizer for dry skin](https://www.urbanoutfitters.com/en-ca/skin-care-products?skinType=Dry) may help reduce tightness and flaking while keeping things smooth and comfortable. \n### Lightweight Gel Moisturizers for Oily or Combo Skin \nGel-based face moisturizers absorb fast and give you hydration without shine or heaviness. They’re great for combo or oily skin, especially if you want a cooling formula that still layers well under makeup or sunscreen. \n## Natural & Clean Face Moisturizers \nNatural face moisturizers offer hydration with fewer additives and a more ingredient-conscious approach. They’re ideal for anyone who prefers plant-powered, minimal-ingredient [skincare](https://www.urbanoutfitters.com/en-ca/skin-care-products) that still performs. These clean moisturizer for face options keep your routine simple while supporting healthy-looking skin. \n### Natural Moisturizers for Face \nA natural face moisturizer hydrates with gentle, straightforward ingredients that feel fresh on the skin. These formulas work well with [serums](https://www.urbanoutfitters.com/en-ca/facial-oil-serum) and other essentials without overwhelming sensitive complexions. \n### Plant-Based & Minimal-Ingredient Hydration \nIf you prefer a natural moisturizer for face with a short ingredient list, plant-based hydration delivers exactly that. These facial moisturizers focus on essential nourishment from botanical sources and clean formulations. \n\n## Choosing A Moisturizer for Your Skin Type \nChoosing the right face moisturizer starts with understanding your skin type. Dry, oily, sensitive, or combo skin all benefit from different textures and ingredients. With the right match, your moisturizer for face becomes a smooth and easy part of your daily routine. ### Moisturizers for Dry or Dehydrated Skin \nRich creams and face moisturizer cream formulas give dry skin long-lasting hydration. Look for face cream and moisturizer options that lock in moisture and help improve softness and barrier strength. \n### Options for Sensitive or Redness-Prone Skin \nSensitive skin needs gentle hydration that won’t cause irritation. A lightweight face moisturizer or soothing face lotion can help calm redness while keeping your skin hydrated and balanced. \n### Moisturizer + SPF & Multi-Benefit Creams \nMulti-benefit moisturizers help simplify your routine. A moisturizer + SPF formula offers hydration and sun protection in one step, and pairs easily with a serum or [face mask](https://www.urbanoutfitters.com/en-ca/face-masks) on days you want extra skincare support. \n## Understanding Moisturizer Types & Benefits \nNot all face moisturizers are the same, each texture works differently for each skin type. Choosing between gels, lotions, and creams depends on how heavy or light you want your hydration to feel. Understanding ingredient benefits helps you find the best match for your skin’s needs. \n### Creams vs. Lotions vs. Gels \nCreams deliver deep hydration, lotions offer a balanced feel, and gels give lightweight moisture with a non-greasy finish. Each type of facial moisturizers helps different skin types thrive. \n### Key Hydrating Ingredients to Look For (Hyaluronic Acid, Ceramides, etc.) \nTop face moisturizers often contain hyaluronic acid, ceramides, and glycerin, ingredients known for boosting hydration and strengthening your skin barrier. These additions help elevate any moisturizing face cream or gel-based formula. \n## FAQs \n### What type of face moisturizer should I use? \nPick a formula based on your skin type. Go for gel for oily, lotion for balanced, and cream for dry skin. Your ideal face moisturizer should feel comfortable and keep your skin hydrated without clogging pores. \n### Is a moisturizer or face lotion better for dry skin? \nFor dry skin, a thicker moisturizing face cream usually works better than a lighter lotion because it provides longer-lasting hydration. Creams offer deeper moisture and help relieve tightness and flaking. \n### What ingredients should I look for in a face moisturizer? \nLook for hydrating essentials like hyaluronic acid, ceramides, glycerin, and soothing botanicals. These ingredients help any face moisturizer, natural face moisturizer, or face moisturizer cream deliver more effective results.","h1TagOverride":"Skin Moisturizers + Creams","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"REGULAR","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Moisturizers + Creams","slug":"skin-moisturizers-cream"},{"locale":"fr-CA","displayName":"Hydratants + Crèmes","slug":"skin-moisturizers-cream"},{"locale":"en-US","displayName":"Moisturizers + Creams","slug":"skin-moisturizers-cream"}],"active":true,"plusSizeOverride":false,"showShopAll":true,"showHeader":false,"menuOrder":477218588,"columnCount":2,"ancestorSlugs":["shopping-root","beauty-products","skin-care-products"],"parentSlug":"skin-care-products","childSlugs":[],"navigationItems":[],"meta":{"showOnDesktop":true,"showOnMobile":true}},{"itemId":"fbcdeff509774fc7bd21df6c2d8231ff","type":"Hybrid Additive","typeCode":"SMART","slug":"facial-cleansers-exfoliators","nestLevel":3,"parentItemId":"790b9c295f004f4eae961cfb71659772","displayName":"Cleansers + Exfoliators","categoryId":"SMART-BEAUTY-SKINCARE-CLEANSEREXFOLIATOR","category":{"id":"SMART-BEAUTY-SKINCARE-CLEANSEREXFOLIATOR","displayName":"Beauty > Skin Care > Cleansers + Exfoliators","allowTemporaryMarkdownTiles":true,"allowPermanentMarkdownTiles":true,"primaryNavigation":"fbcdeff509774fc7bd21df6c2d8231ff"},"primaryForCategory":true,"seo":{"metaDescription":"Reveal smoother, clearer skin with exfoliating scrubs & facial cleansers at Urban Outfitters. Shop gentle formulas to renew & elevate your routine.","includeInSitemap":true,"noIndex":false,"title":"Facial Cleansers + Exfoliating Scrubs","seoCopy":"## Cleanser + Exfoliator\nTreat your skin right with our curated selection of facial cleansers and face scrubs From all-natural face wash to holy grail exfoliators, we have the best of the best. Treat yourself to the full facial experience with a new fluffy towel to dry off with.\n## What Is a Facial Cleanser and Why You Need One? \nA facial cleanser is a skincare essential that removes dirt, oil and makeup without stripping your skin. Unlike most regular soaps, it can protect your natural barrier, leaving skin clean, refreshed and ready for [serums](https://www.urbanoutfitters.com/en-ca/facial-oil-serum) and moisturizers. Daily use of a face cleanser or gentle facial cleanser lays the foundation for healthy, glowing skin. \n## Different Types of Facial Cleansers \nFacial cleansers come in a variety of forms. Foaming cleansers are light and effective for oily skin. Gel cleansers are often hydrating and versatile for normal to [oily skin](https://www.urbanoutfitters.com/en-ca/skin-care-products?skinType=Oily). Cream cleansers are rich and nourishing for dry or sensitive skin. Oil-based cleansers and balms help remove makeup while moisturizing. Micellar water gently lifts dirt and oil without rinsing. \n### Foaming vs. Gel Cleansers \nFoaming cleansers remove excess oil, while gel cleansers cleanse gently and hydrate simultaneously. \n### Face Exfoliators \n Exfoliating scrubs, face exfoliators and exfoliating face scrubs remove dead skin for a smooth, glowing complexion. Knowing how to exfoliate skin correctly maximizes results without irritation. \n## How to Choose Cleansers for Your Skin Type \nLike with other [bath products](https://www.urbanoutfitters.com/en-ca/bath-products), choosing the right cleanser starts with understanding your skin type. For [oily or acne-prone skin](https://www.urbanoutfitters.com/en-ca/acne-products-cream), look for foaming face cleansers or exfoliating face scrubs with salicylic acid to control oil, unclog pores, and prevent breakouts. For [dry skin](https://www.urbanoutfitters.com/en-ca/skin-care-products?skinType=Dry), choose hydrating facial cleansers and cream-based formulas with hyaluronic acid to nourish and cleanse without stripping moisture. Combination skin? Try gel or mild foaming cleansers to balance oily zones while keeping dry areas comfortable. Those with sensitive skin should try gel cleansers and gentle facial cleansers free of harsh fragrances or alcohol to help calm irritation and protect your skin barrier.\n### Natural and Gentle Cleansers for Sensitive Skin \nGentle cleansers and gentle facial cleansers can calm and protect [sensitive skin](https://www.urbanoutfitters.com/en-ca/skin-care-products?skinType=Sensitive). \n ### Cleansers for Oily and Acne-Prone Skin \nFace cleansers with salicylic acid or foaming gels control oil, prevent breakouts and keep pores clear. \n### Hydrating Facial Cleansers for Dry Skin \nHydrating facial cleansers and cream-based formulas cleanse while moisturizing dry skin. \n## Facial Cleanser FAQs \n### How Often Should You Exfoliate Your Face? \nExfoliating scrubs and face exfoliators work best 1–3 times per week, depending on skin type and exfoliant strength. \n### What Is Double Cleansing? \nDouble cleansing uses an oil-based cleanser first, followed by a gentle facial cleanser for a thorough, balanced clean. \n### Does Face Cleanser Expire? \nYes. Check expiration dates and store cleansers properly to maintain effectiveness and safety.","h1TagOverride":"Facial Cleansers + Exfoliating Scrubs","noFollow":false},"navigationDisplayPreferences":{"displayAsSale":false,"displayAsAlternateColor":false,"availableForPWA":false,"tertiaryDisplay":0},"browseDisplayPreferences":{"tileTemplate":"REGULAR","persistFaceoutImage":false},"links":[{"locale":"en-CA","displayName":"Cleansers + Exfoliators","slug":"facial-cleansers-exfoliators"},{"locale":"fr-CA","displayName":"Nettoyants + Exfoliants","slug":"facial-cleansers-exfoliators"},{"locale":"en-US","displayName":"Cleansers + 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