Urban Outfitters Reopens Charlotte Store with Next Gen Retail Concept
Press Release
May 11, 2026
Bringing its market-attuned store format to SouthPark Mall, UO continues to evolve with how Gen Z shops today
Today, Urban Outfitters reopens its SouthPark Mall location in Charlotte, North Carolina, unveiling a store concept designed to reflect today’s evolving consumer preferences. As part of UO’s broader retail transformation, the reimagined space introduces a brighter, more modern, and flexible environment, pairing refreshed design with locally relevant merchandising strategies.
Located in the Carolinas’ largest shopping destination, the Charlotte store reflects UO’s continued investment in high-traffic retail environments. Insights from UO Insiders, the brand’s community of highly engaged Gen Z shoppers, shows that 72% of Gen Z consumers shop in malls, the most popular in-person shopping destination among the demographic. In addition to the Charlotte store, UO’s indoor mall footprint includes key locations like the Glendale Galleria, which was updated to the new store concept in October 2025. Along with strategic street level locations, the brand continues to expand its physical footprint to meet customers where they are.
“Our goal is to be the go-to destination for the categories and brands that define our customers’ style, while serving as a source of inspiration through creativity,” said Shea Jensen, President of Urban Outfitters. “This new format allows us to shape our stores around Gen Z and their lifestyle, their preferences, and the way they shop today.”
As the only Urban Outfitters location in Charlotte, the store has been thoughtfully redesigned with the local community in mind. The new format brings the brand’s customer-first philosophy to life through intuitive layouts, curated assortments, and an elevated in-store experience that blends discovery with ease.
Key features of the SouthPark Mall location include:
• Expanded Shoe Shop: A dedicated footwear destination showcasing a broader assortment of Gen Z’s favorite styles, coveted brands, and core essentials. • Refreshed Guest Journey: A streamlined merchandising experience with new arrivals front and center, clearly defined zones for easier navigation, and increased focus on UO’s best-selling brands and styles, including BDG, Out From Under, and Standard Cloth. • Modernized Store Design: Brighter and more spacious fitting rooms, along with an optimized checkout experience designed to reflect UO’s customer-first philosophy.
The reopening of the Charlotte store marks the continued rollout of Urban Outfitters’ new retail concept across the United States, reinforcing the brand’s commitment to creating spaces that are both culturally relevant and deeply connected to local communities.
For more information, visit urbanoutfitters.com. Urban Outfitters – SouthPark Mall 4400 Sharon Road, Space E-22 Charlotte, NC 28211
About Urban Outfitters Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation’s individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970 in a small space across from the University of Pennsylvania, Urban Outfitters now operates over 200 stores across the United States, Canada, and Europe, alongside a dynamic digital presence. Empowering bold self-expression, Urban Outfitters leads with its distinctive designs and curated selection of women’s, men’s, accessories, and home products, and best-in-class brand partnerships. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
