BDG

BDG by Urban Outfitters is rooted in creativity and culture, drawing from heritage denim to shape future-forward design. With authenticity at its core, BDG reimagines everyday wardrobe staples for a new generation, built around considered details and modern fits. Denim is the foundation, supported by ongoing innovation in washes, techniques and more sustainable production using recycled fibres, cementing its place as a true denim authority.

Designed in East London, iets frans... is a progressive streetwear brand born from a generation driven by self-expression, optimism and inclusivity. Rooted in global street style and inspired by both the now and nostalgia, it’s a response to the spirit of the moment. The brand centres around cult classics that embody the freedom to be yourself featuring mix-and-match sets, hoodies, joggers, standout pieces and elevated basics. A bold use of colour, texture, technique and logo details makes iets frans... instantly recognisable.