The Slouchy Tote
UO Flo Studded Canvas Tote Bag
The slouchy tote wearer treats their bag like community property. Lip balm? Yep. Snacks? Obviously. Emotional support water bottle? Always. They’re basically the group chat’s unofficial mum.
Slouchy totes and oversized tote bags are their ride-or-die because they fit their entire life (and yours). Slouchy Tote Wearer has got a book on rotation for the commute, emergency spot stickers for surprise breakouts, and enough hydration to survive a heatwave.
What’s in the tote bag?
The Let Them Theory by Mel Robbins – for their self-improvement era. They will highlight quotes and send their friends photos of the good bits.
Starface Clear Spot Stickers – because they plan ahead. Breakout? Handled.
Owala UO Exclusive Delft Cat 0.9L / 32oz Water Bottle – emotional support water bottle. PSA: they will remind everyone around them to drink water.
If you’re the one holding everyone’s sunglasses while they take pics, carrying the SPF, and somehow still having room for a paperback and a claw clip – congratulations. You’re the slouchy tote.
WHAT’S IN OUR BAG: SUMMER 2026 EDITION
What’s in our bags says a lot about us: are you the overprepared friend with snacks, SPF and a spare lip gloss to hand at all times? Or the minimalist friend who fills their tiny shoulder bag with just their keys, purse and a little mystery? Maybe you’re more the chaotic creative whose boho bag is basically a portable treasure chest. For this summer edition of What’s In Our Bag, we’re spotlighting the go-to bags for Summer 2026, each with their own main character energy. Inside? A curated line up of UO essentials that match the mood.
The 90s Shoulder Bag
iets frans... Monogram Harness Shoulder Bag
The owner of the 90s shoulder bag’s identity is based on a rom-com main character whose hair is immaculate at all times, even when she’s just woken up. She’s wearing ballet slippers, sipping whatever new flavour of iced matcha has gone viral recently, and she has a standing appointment for a russian manicure every 4 weeks.
The 90s shoulder bag is structured, sleek and sits on her shoulder like it was there at birth. Inside? Just enough to get by.
What’s in the shoulder bag?
UO Lace Tassle Skinny Scarf – tied around the strap or worn as a headscarf when the wind hits just right.
UO Seville Sunglasses – slim, chic, slightly dramatic. For pretending they don’t see their ex across the street.
If your Pinterest board is full of 90s silhouettes, ballet-core references, and espresso martinis at golden hour, the shoulder bag is calling your name.
iets frans... Monogram Harness Shoulder Bag
The owner of the 90s shoulder bag’s identity is based on a rom-com main character whose hair is immaculate at all times, even when she’s just woken up. She’s wearing ballet slippers, sipping whatever new flavour of iced matcha has gone viral recently, and she has a standing appointment for a russian manicure every 4 weeks.
The 90s shoulder bag is structured, sleek and sits on her shoulder like it was there at birth. Inside? Just enough to get by.
What’s in the shoulder bag?
UO Lace Tassle Skinny Scarf – tied around the strap or worn as a headscarf when the wind hits just right.
UO Seville Sunglasses – slim, chic, slightly dramatic. For pretending they don’t see their ex across the street.
If your Pinterest board is full of 90s silhouettes, ballet-core references, and espresso martinis at golden hour, the shoulder bag is calling your name.
The Boho Bag
Juicy Couture Daydreamer Medium Hobo Bag
The boho bag belongs to the nostalgic friend in the group. The one with a sixth sense for the best car boot sales, underground pop-ups, and the wild swimming spot that’s definitely about to blow up on TikTok (but hasn’t yet, because they gatekeep). Festival season is their Olympics. They’ve got layered necklaces, a worn-in playlist, and an uncanny ability to find the motive.
The boho bag is a little slouchy, dripping with bag charms, and always ready for an impromptu plan. It fits flea market finds, film cameras, a bikini ‘just in case,’ and probably a bandana their friends will end up borrowing.
What’s in the boho bag?
Camp Snap UO Exclusive Check Screen-Free Digital Camera – no screen, no retakes, just authenticity. Grainy pics are welcome here.
Kulani Kinis Lettuce Edge Halter Bikini Top – for spontaneous dips and festival tan lines.
If your summer plans include at least one field, one flea market, and one slightly questionable swim spot – you’re the boho bag.
Juicy Couture Daydreamer Medium Hobo Bag
The boho bag belongs to the nostalgic friend in the group. The one with a sixth sense for the best car boot sales, underground pop-ups, and the wild swimming spot that’s definitely about to blow up on TikTok (but hasn’t yet, because they gatekeep). Festival season is their Olympics. They’ve got layered necklaces, a worn-in playlist, and an uncanny ability to find the motive.
The boho bag is a little slouchy, dripping with bag charms, and always ready for an impromptu plan. It fits flea market finds, film cameras, a bikini ‘just in case,’ and probably a bandana their friends will end up borrowing.
What’s in the boho bag?
Camp Snap UO Exclusive Check Screen-Free Digital Camera – no screen, no retakes, just authenticity. Grainy pics are welcome here.
Kulani Kinis Lettuce Edge Halter Bikini Top – for spontaneous dips and festival tan lines.
If your summer plans include at least one field, one flea market, and one slightly questionable swim spot – you’re the boho bag.
The Running Backpack
New Balance Black Hydration Running 15L Backpack
They started off with Couch to 5k and now their socials are filled with Strava screenshots and they’ve signed up to the half marathon ‘just for fun’.
The running backpack is fitted with a water pack big enough to keep them hydrated during the full 21km. It’s got multiple compartments for their wireless earbuds, emergency deep heat, and a gel hydration pack.
What’s in the running backpack?
iets frans... Navy Panel Sports Shorts – a spare pair of shorts for the post-run pints in the pub garden. Casual, but just sporty enough to signal their sportstar status to anyone who missed the medal hanging around their neck.
Kulani Kinis Lettuce Edge Halter Bikini Top – for spontaneous dips and festival tan lines.
JBL Clip 5 Portable Waterproof Bluetooth Speaker - for keeping the energy on maximum.
Oakley Sphaera Matt Black Frame Sunglasses - futuristic eyewear needs no notes.
New Balance Black Hydration Running 15L Backpack
They started off with Couch to 5k and now their socials are filled with Strava screenshots and they’ve signed up to the half marathon ‘just for fun’.
The running backpack is fitted with a water pack big enough to keep them hydrated during the full 21km. It’s got multiple compartments for their wireless earbuds, emergency deep heat, and a gel hydration pack.
What’s in the running backpack?
iets frans... Navy Panel Sports Shorts – a spare pair of shorts for the post-run pints in the pub garden. Casual, but just sporty enough to signal their sportstar status to anyone who missed the medal hanging around their neck.
Kulani Kinis Lettuce Edge Halter Bikini Top – for spontaneous dips and festival tan lines.
JBL Clip 5 Portable Waterproof Bluetooth Speaker - for keeping the energy on maximum.
Oakley Sphaera Matt Black Frame Sunglasses - futuristic eyewear needs no notes.
The Crossbody Bag
Ayker Pink Check Sling Crossbody Bag
more often than they’re at their place of work. They keep a camera on them at all times for behind-the-scenes snaps at the park hang, and always end up with the best candids to send to their friends. They definitely have one singular hoop earring and know the top coffee spots for a cold brew that hits every time.
The details set the tone: a checked pattern, utility style, and ripstop fabric are the formula for a crossbody bag that doesn’t miss.
What’s on the crossbody bag?
UO Silver Classic Carabiner - for clipping on whatever collectable they got in their blind box.
KODAK Charmera Keyring - for the best vintage-style photos of the group.
Ayker Pink Check Sling Crossbody Bag
more often than they’re at their place of work. They keep a camera on them at all times for behind-the-scenes snaps at the park hang, and always end up with the best candids to send to their friends. They definitely have one singular hoop earring and know the top coffee spots for a cold brew that hits every time.
The details set the tone: a checked pattern, utility style, and ripstop fabric are the formula for a crossbody bag that doesn’t miss.
What’s on the crossbody bag?
UO Silver Classic Carabiner - for clipping on whatever collectable they got in their blind box.
KODAK Charmera Keyring - for the best vintage-style photos of the group.