UO brings high summer off-duty resort style to Brick Lane for SS21. Shot by Sean Alexander Geraghty, custom holiday backdrops created by set designer Joanna Goodman set the tone for UO this season.

Influenced by key shapes and silhouettes from the UO archive, signature UO styles see a 70s-inspired move on, adapted and redesigned for a fresh take on summer streetwear. Exploring business florals and vintage sportswear through a Miami Vice lens, the collection is punctuated by illustrative prints, broderie, rip and repair patchworks paired back with layered vintage pieces and modern textures.