Most Hyped Brand Drops This Month
6 most hyped brands that got our attention this season. Here's a run through of the SS20 drops you need to know about.
Impossible Conversations
The A New Beginning collection at UO explores the relationship between life and death. Through the use of embroidered floral accents and skulls, a juxtaposition is created to illustrate life emerging from the darkest of places. This collection was inspired by graveyards and flowers emerging from forgotten gravestones.
The brand started in 2016 as a self funded project with the vision to produce limited edition products with a story behind each piece.
Taking inspiration from pop culture, nature, skateboarding, graphic design and typography, Impossible Conversations creates a range of graphics that are all interlinked, utilising a myriad of different topics for each collection.
The A New Beginning collection at UO explores the relationship between life and death. Through the use of embroidered floral accents and skulls, a juxtaposition is created to illustrate life emerging from the darkest of places. This collection was inspired by graveyards and flowers emerging from forgotten gravestones.
The brand started in 2016 as a self funded project with the vision to produce limited edition products with a story behind each piece.
Taking inspiration from pop culture, nature, skateboarding, graphic design and typography, Impossible Conversations creates a range of graphics that are all interlinked, utilising a myriad of different topics for each collection.
Chinatown Market
The latest collection draws further inspiration from its birthplace, with dynamic cartoon and photo-real graphics of NYC landmarks. Playfully capturing the culture and innovation of the city, Chinatown Market’s irreverent attitude to conformity and mainstream fashion makes it ever-relevant, future facing and original. We always look forward to seeing what’s coming next.
The latest collection draws further inspiration from its birthplace, with dynamic cartoon and photo-real graphics of NYC landmarks. Playfully capturing the culture and innovation of the city, Chinatown Market’s irreverent attitude to conformity and mainstream fashion makes it ever-relevant, future facing and original. We always look forward to seeing what’s coming next.
Asics
A favourite trainer of athletes and 90s sneaker freaks, Asics is back. Known for their dynamic approach to designing high-performance footwear, Asics are the pioneers of bold colourways and retro remakes of classic sports styles. Revolutionary for their time, the brand creates a mix of practicality, comfort and style with the latest collection featuring their trademark crossed striped branding, check out the Gel-1090, Gel Kanyano 5 360, Gel Lyte V and Gelsaga at UO now.
A favourite trainer of athletes and 90s sneaker freaks, Asics is back. Known for their dynamic approach to designing high-performance footwear, Asics are the pioneers of bold colourways and retro remakes of classic sports styles. Revolutionary for their time, the brand creates a mix of practicality, comfort and style with the latest collection featuring their trademark crossed striped branding, check out the Gel-1090, Gel Kanyano 5 360, Gel Lyte V and Gelsaga at UO now.
Champion
At the forefront of contemporary athleisure and innovative sportswear, the latest Champion drops exclusive to UO have taken things up a level. You’ve probably got 4 Champion hoodies and a few tees, but for SS20 it’s time to take a step forward in the Stargaze Allover Printed Trouser. Featuring the iconic ‘C’ emblem as an applied print instead of a cuff sign-off, this is Champion but not how you’ve seen it before. Plus check out new signature triple script branding on T-Shirts, sweats and hoodies in stand-out colourways only available at UO.
At the forefront of contemporary athleisure and innovative sportswear, the latest Champion drops exclusive to UO have taken things up a level. You’ve probably got 4 Champion hoodies and a few tees, but for SS20 it’s time to take a step forward in the Stargaze Allover Printed Trouser. Featuring the iconic ‘C’ emblem as an applied print instead of a cuff sign-off, this is Champion but not how you’ve seen it before. Plus check out new signature triple script branding on T-Shirts, sweats and hoodies in stand-out colourways only available at UO.
Santa Cruz
In 1973 Santa Cruz landed and made its mark on the skate scene. Now a global leader in streetwear, Santa Cruz is renowned for unique illustrations, disruptive graphics and standout motifs. The SS20 collection features signature pop-art prints on classic skate fits, effectively combining their true skate heritage with high-contrast tie-dye, neon pops and branded denim shirts. It's a core range for the season, check out the latest drops at UO now.
In 1973 Santa Cruz landed and made its mark on the skate scene. Now a global leader in streetwear, Santa Cruz is renowned for unique illustrations, disruptive graphics and standout motifs. The SS20 collection features signature pop-art prints on classic skate fits, effectively combining their true skate heritage with high-contrast tie-dye, neon pops and branded denim shirts. It's a core range for the season, check out the latest drops at UO now.
Parlez
Founded in Bristol, Parlez is inspired by vintage classics, skate nostalgia and nautical sportswear. The latest skatewear collection features relaxed fits, new colourways and signature logo branding. Expect embroidered designs, paired-back colour-blocked basics ideal for layering, from easy-wear tees, relaxed crew neck sweats and chuck-on hoodies - this drop won’t disappoint.
Founded in Bristol, Parlez is inspired by vintage classics, skate nostalgia and nautical sportswear. The latest skatewear collection features relaxed fits, new colourways and signature logo branding. Expect embroidered designs, paired-back colour-blocked basics ideal for layering, from easy-wear tees, relaxed crew neck sweats and chuck-on hoodies - this drop won’t disappoint.