in the booth

In The Booth w/ Futsol

Live and breathe football? Futsol does and its focus is on the beauty in the beautiful game – past, present and future.

Crafting stylish, contemporary apparel, founder Nico Willson has created a lifestyle destination that reimagines the footy kit for the everyday. On top of this, the brand provides a platform for storytelling and fosters a community of football-loving people who embrace progressive values and understand the sensitivities and priorities of our ever-changing world.

Its Clubhouses – which are spaces for the community to get together – are already in the works. With events already scheduled for the coming months, its aim is to create an environment where like-minded fans can talk about football, catch a screening and organise weekly kickabouts. It’s inviting and made for people who don’t associate with terrace culture, hyper-masculinity and aggressive behaviour, plus the community feels different to anything we’ve seen before.

This season, the brand’s launched two limited-run premium jerseys as a result of its latest creative collaboration with Printed Goods. The designs are an ode to timeless spaces and classical symbolism; it brings Printed Goods’ instantly recognisable aesthetic into the Futsol world. They’re designed to be non-tribal, steering away from specific clubs or teams as well as colours or badging.

We spoke to Nico to find out more about the latest drop and how to find community in football…

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Tell us about the Futsol x Printed Goods collab...
We were aware of the lovely illustrations from the Greaves brothers, Raphy and George, from Printed Goods, and we had quite a few of their works on our moodboards because we love their timeless designs and references to classical motifs and mythology. We were looking to explore how we could use the Futsol jersey as a canvas for creative expression by partnering with artists or other designers to co-design Futsol jerseys. The idea of kicking a ball around with friends is such a lasting image for us and we wanted to highlight that.

Football jerseys aren’t easy to design – it's not just digital mockups which go into production… there's a lot of factors to consider: from how the fabric takes a print to wearability etc. There was a bit of back and forth with Printed Goods but we got there in the end. I love both jerseys and will be wearing them a lot over the coming weeks.

What does football mean to you?
Football is a big part of my life, not just because of my business. It always has been whether playing or watching. Getting outside once or twice a week with friends to play football in the evening is often the highlight of the week; it lets me forget about the rest of my life, clear my head, get outside and just run around with a bunch of other people – there's a huge mental health benefit. Unlike other sports which can be done alone like running or cycling, football is community based – you have to have other people involved and I think that becomes harder and harder the older you get, so when it does happen it's a special event.

Describe the Futsol community...
We're starting to build the network and community initially out of London. We are going to be hosting some screening events over the coming weeks and we have plans to arrange some community kickabouts throughout the city next year. Our spaces will be inviting, inclusive and tend away from the stereotypes of the football pub. Join our community by signing up on our website futsol.co.

What can we expect from your Clubhouses in the future?
It's always been part of the plan to build clubhouses as a mix of retail location and community space. Spaces where customers can browse our newest products, catch a screening of a game, talk about football, meet like-minded fans and maybe even have their weekly kickabouts organised through the brand.

Any tips for finding a community you can connect with?
There are platforms like Meetup or Footy Addicts where you can play games with other people.

What do you think needs to change in Football?
There's often a negative perception about football fans because of hooliganism and the antics of some fans. Football is the world's most popular sport so these fans are definitely in the minority but that's what comes out in the media. They dominate the perception of what it means to be a football fan. There are obviously so many different types of people who are football fans and I think this is often forgotten. I have a lot of colleagues and friends in the creative industries and people are often shocked to hear they are football fans. Like, you can't appreciate classical music and literature, and like football?

Spotlight 3 emerging creatives/athletes we should check out…
@printedgoods, @christianjefferyprojects & @morganebigault
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