After nine years, End Youth Homelessness has rebranded with the help of Urban Outfitters to overcome negative perceptions of homeless young people.

Formerly End Youth Homelessness, EveryYouth has rebranded to better represent the young people they support, who are so much more than their housing status. The network of youth homelessness charities across the UK aims to help the most disadvantaged young people succeed in life. They believe that all young people, no matter their background, should have meaningful opportunities to thrive.

Earlier this year, EveryYouth partnered with UO and our creative team to shoot the rebrand campaign at our Head Office in London, featuring young people that have benefitted from EveryYouth’s support.

EveryYouth aims to ensure every young person gets the opportunity to have a positive life, education, career, home and a future. They want to lift society’s ambitions for the most disadvantaged young people which is hard to achieve when they’re consistently stigmatised and stereotyped as too hard to help.

Nick Connolly, CEO of EveryYouth said, “this is why End Youth Homelessness has become EveryYouth, to reflect young people’s experiences honestly and be proud to associate their achievements with our support.”