Get to know Contemporary Jewellery Designer, Ella Bull. Known for her custom signet and engagement rings, Ella discusses the individuality and significance of crafting bespoke pieces and her journey from apprentice to founder of her own brand.

“Growing up in Cornwall, I always made jewellery out of beads and for me it was a natural instinct. At 19, I moved to London to start an apprenticeship at a Jewellery School. Gaining experience working with various jewellers led me to take a year out and I worked with costume props for the film industry. I made Will Smith’s Genie necklace in Aladdin and lots of other stuff for Walt Disney and Marvel Comics. The time out made me realise I wanted to start my own business and 2 years ago I took the plunge.

The jewellery I make and the brand that I’ve built is who I am as a person. It’s nice to express yourself through your work and offer people a really friendly, accessible way of getting something bespoke made. I love the stories and individuality that comes with the process of making a ring whether it’s signet or engagement. I do sometimes think the jewellery that I make will outlive me.

I want to keep on being challenged, making stuff I don’t know how to make and figuring it out as I go along. That’s what keeps me really engaged and my brain ticking. Not being scared of failing and having the mentality of - if it doesn’t succeed then at least you’ve learnt from it - is a good way to learn things the hard way and give it a go. What’s the worst that can happen?”