Where did YESEYESEE come from?
Seoul, South Korea. The brand’s first store opened in Seogyo-dong, a neighbourhood renowned for its music scene and streetwear culture, and remains the brand’s flagship today. YESEYESEE quickly gained cultural relevance through social media, positioning itself as a must-know brand for streetwear enthusiasts in South Korea (and everywhere else).
Get to Know: YESEYESEE
Straight from the streets of Seoul, YESEYESEE delivers South Korea’s distinctive design sensibility through bold graphics and statement motifs.
What’s the aesthetic?
Bold graphics. Irreverent styling. Experimental colour palettes. YESEYESEE channels vintage-inspired nostalgia through oversized silhouettes, pairing it with a contemporary streetwear sensibility to create unpretentious, low-key pieces for effortless everyday dressing. Utility silhouettes flow through jeans and trousers. The urban explorer comes through in windbreakers and puffer jackets. And the whole collection is punctuated by essential t-shirts, sweatshirts and logo-emblazoned basics.
Bold graphics. Irreverent styling. Experimental colour palettes. YESEYESEE channels vintage-inspired nostalgia through oversized silhouettes, pairing it with a contemporary streetwear sensibility to create unpretentious, low-key pieces for effortless everyday dressing. Utility silhouettes flow through jeans and trousers. The urban explorer comes through in windbreakers and puffer jackets. And the whole collection is punctuated by essential t-shirts, sweatshirts and logo-emblazoned basics.
Ok, how do I style it?
Think off-duty: low-effort = minimal fuss. Any YESEYESEE piece could pass as an authentically sourced vintage streetwear find, so pair it with styles that complement that same effortless energy. Think wide-leg trousers or cargo jorts with your YESEYESEE graphic tee or sweatshirt, or a bold jacquard knit cardigan to balance the straightforward utility feel of multi-pocket trousers or two-tuck jeans.
Think off-duty: low-effort = minimal fuss. Any YESEYESEE piece could pass as an authentically sourced vintage streetwear find, so pair it with styles that complement that same effortless energy. Think wide-leg trousers or cargo jorts with your YESEYESEE graphic tee or sweatshirt, or a bold jacquard knit cardigan to balance the straightforward utility feel of multi-pocket trousers or two-tuck jeans.