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Get to Know: Loom

Dress smart. Stay unexpected. Loom delivers an innovative alternative to traditional tailoring, channelling an understated, everyday minimalism in places where dressing down isn’t an option.

Loom
What’s it all about?

Best worn with a battered paperback in your back pocket. Made for off-duty creatives who are always taking inspiration from the world around them. Loom offers quiet minimalism for those with an appreciation for considered materials and quality craftsmanship, casual tailoring that inspires understated confidence and a commitment to a laissez-faire attitude.
Loom
Where are we wearing Loom?

These elevated essentials are crafted for everyday wear. Loom’s suiting applies softer washes to remove rigidity from its garments, creating relaxed, slouchy silhouettes designed for smart daily dressing. The collection features a range of understated wardrobe staples - pieces to reach for again and again, forming the foundation of your everyday fits. Softer, more neutral tones are used throughout Loom drops, inviting contrast through colour or allowing for soft, understated tonal combinations.
Jaded London
What Loom styles can I shop at Urban Outfitters?

All Loom styles are exclusive to UO, so if you want it, you’ll find it here. Explore a range of apparel crafted from considered materials, with relaxed silhouettes and soft tones, including lightweight cotton tees, pintucked poplin trousers, brushed knitwear and structured jackets. Finish the look with a Loom accessory, whether it’s a tie-dye bandana, scarf or belt, to bring quiet minimalism to your wardrobe.