What’s the aesthetic?
Streetwear with a Y2K mood. Think indie sleaze, updated for modern sensibilities. Late-90s influences with modern design elements. Find everything from statement pieces and bold graphics to core denim styles and parachute pants. Major cut-outs, embellished details and finishes no one could have expected. Everyday fits turn into conversation starters.
Get To Know: Jaded London
Jaded London is a brand worth knowing. Founded in East London, the brand has earned cult status thanks to its bold all-over prints, streetwear and statement co-ords made for festivals, partying and everywhere in between.
How should I style it?
Embrace the clash. Pair stripes with camo prints and style embellished details with bold graphics. Turn up the Y2K energy by pairing oversized low-rise jeans, joggers and micro mini skirts with barely-there halter tops and backless mini dresses. And when it comes to their matching co-ords - don’t overcomplicate it. The fits speak for themselves.
Embrace the clash. Pair stripes with camo prints and style embellished details with bold graphics. Turn up the Y2K energy by pairing oversized low-rise jeans, joggers and micro mini skirts with barely-there halter tops and backless mini dresses. And when it comes to their matching co-ords - don’t overcomplicate it. The fits speak for themselves.
Can I shop Jaded London at UO?
Shop statement pieces, graphic tees, a core collection of denim in extreme washes, swimwear, accessories and more from Jaded London. Showcasing their boldest silhouettes, including wide-leg joggers and parachute pants, we regularly reach for Jaded in our everyday styling, or pick out-there pieces as the focal point for festival fits and late-night pub plans.
Shop statement pieces, graphic tees, a core collection of denim in extreme washes, swimwear, accessories and more from Jaded London. Showcasing their boldest silhouettes, including wide-leg joggers and parachute pants, we regularly reach for Jaded in our everyday styling, or pick out-there pieces as the focal point for festival fits and late-night pub plans.