What’s a blind box?
A blind box is a packaged, sealed product with its content hidden, meaning you don’t know which character you’ve bought until you open it up. Intrigued? Keep reading… Blind boxes are often delivered in different series’, with each one following the same theme and offering a selection of collectable characters. Every blind box is assorted and picked completely at random, adding some excitement to your order each time. The mystery continues…
Spotlight On: Blind Boxes
The latest trend from Japan, blind boxes are here to add an aspect of mystery to your figurine collecting. Featuring our favourite characters from the worlds of Sonny Angels, Smiski and tokidoki, we’re here to help you build up your collection.
Where have they come from?
The blind box originates in 1980s Japan, where fukubukuro (‘lucky bags’) were sold in stores filled with mystery trinkets including toys, stationary, jewellery and electronic devices. Expanding globally into the world of toys, blind boxes began to showcase anime characters and figurines from the creative minds of popular East Asian artists.
The blind box originates in 1980s Japan, where fukubukuro (‘lucky bags’) were sold in stores filled with mystery trinkets including toys, stationary, jewellery and electronic devices. Expanding globally into the world of toys, blind boxes began to showcase anime characters and figurines from the creative minds of popular East Asian artists.
Pick your favourite:
Sonny Angels
Born in 2004, Sonny Angels are our favourite cherub figurines from Japanese toy manufacturer Toru Soeya. The cherub’s catchphrase is "He may bring you happiness”, confirmed in the rise in Sonny Angel hauls and unboxings on TikTok when owners post pictures and videos of their mini figurines in destinations all over the world. Sonny Angel’s regular series include animal, flower, fruit, and sweet blind boxes, showing the adorable little figurine in cute hats and costumes.
Born in 2004, Sonny Angels are our favourite cherub figurines from Japanese toy manufacturer Toru Soeya. The cherub’s catchphrase is "He may bring you happiness”, confirmed in the rise in Sonny Angel hauls and unboxings on TikTok when owners post pictures and videos of their mini figurines in destinations all over the world. Sonny Angel’s regular series include animal, flower, fruit, and sweet blind boxes, showing the adorable little figurine in cute hats and costumes.
Smiski
Also hailing from Japan, Smiski is the cutest glow in the dark character in our blind box collection. The figurines draw inspiration from Japanese folklore, each offering a playful character that sneaks around and hides in your spaces. Expressive faces, intricate detailing and the glow in the dark function makes these Tokyo toys a novelty favourite, ideal for decorating any desk or dressing table.
Also hailing from Japan, Smiski is the cutest glow in the dark character in our blind box collection. The figurines draw inspiration from Japanese folklore, each offering a playful character that sneaks around and hides in your spaces. Expressive faces, intricate detailing and the glow in the dark function makes these Tokyo toys a novelty favourite, ideal for decorating any desk or dressing table.
tokidoki
Italian art and Japanese culture come together in tokidoki, the famed lifestyle brand that’s seen collabs with Karl Lagerfeld, the Guggenheim Museum, New Era and more since it’s 2005 debut. tokidoki (which means ‘something’ in Japanese) celebrates East Asian culture in its bestselling collection of blind boxes, featuring characters including the Besties, Bunnies and Unicornos.
Italian art and Japanese culture come together in tokidoki, the famed lifestyle brand that’s seen collabs with Karl Lagerfeld, the Guggenheim Museum, New Era and more since it’s 2005 debut. tokidoki (which means ‘something’ in Japanese) celebrates East Asian culture in its bestselling collection of blind boxes, featuring characters including the Besties, Bunnies and Unicornos.
Sylvanian Families
Enter the cottagecore world of Sylvanian Families. Everyone’s favourite woodland creature collectibles have seen a recent resurgence on TikTok, with the Sylvanian Family Drama account pulling in 2.4M followers and unboxing videos raking in thousands of likes. Sylvanian Babies, mini versions of the full-sized critters, can now be shopped in Blind Boxes, complete with cute costumes and adorable forest-themed accessories.
Enter the cottagecore world of Sylvanian Families. Everyone’s favourite woodland creature collectibles have seen a recent resurgence on TikTok, with the Sylvanian Family Drama account pulling in 2.4M followers and unboxing videos raking in thousands of likes. Sylvanian Babies, mini versions of the full-sized critters, can now be shopped in Blind Boxes, complete with cute costumes and adorable forest-themed accessories.