Icy Blue Era
Move over Elsa and Anna, ‘frozen’ just took on a whole new meaning. Up first in the 2026 fashion trends is the subzero shade of icy blue, focusing on cool-toned, well, everything. From frosted make-up to cool-toned coats, this is one temp drop we’re not mad about.
How we’re wearing icy blue:
Urban Outfitters stylist Nikki says, “Elevate icy blue with metallics: think silver and gunmetal. I’ll be wearing this shade in off-shoulder and sports tops with an awkward-length midi skirt in a fresh white tone. If you want to add icy blue to your weekly fit rotation, try it in a sheer fabric.”
iets frans... Football Training Top
UO Lotti Off-Shoulder Jumper
Kimchi Blue Nia Babydoll Long Sleeve Top
iets frans... Ice Harri Baggy Joggers
What’s your 2026 style aesthetic?
2026 is already shaping up to be a full-blown style playground, and we’re calling it: this year’s trends are all about commitment to the bit. Think diving headfirst into an icy blue era with cool-toned layers, slipping into your loud luxury energy with ‘80s drama and chunky belts, or embracing all things laced, romantic, and whimsical. In this 2026 style guide, we’ve uncovered the key trends to look out for and included advice from our Urban Outfitters stylist experts, Sam and Nikki, on how to style your pieces to make your fit feel unapologetically you.
Loud Luxury
Say goodbye to being a wallflower: the loud luxury trend just crash-landed, and it’s all about more, more, more. This trend is about bold, statement-making fits that scream confidence: think ‘80s era Miami-sex-appeal and a natural follow-up to the Mob Wife trend we saw in 2024. Waist? Draped in a baggy suit and cinched with a chunky belt. Arms? Stacked with gold cuffs. Logos? The bigger the better. The loud luxury trend is your permission slip to dress like you mean it.
How we’re wearing loud luxury:
Nikki says, “Utilise those logos; it’s not time to downplay brands. An introductory way into this trend is to upgrade and customise – think pins and brooches. Let out your inner maximalist.”
Urban Outfitters stylist Sam says, “Less is not more in this scenario. Be bold and unapologetic, and work with patterns, clashing, and louder colours.”
BDG Brooklyn Aviator Jacket
UO Spell Bound Cami
UO I Love Me Relaxed T-Shirt
Susmie's Reflejos Bracelet
UO Wide Leather Hip Belt
Say goodbye to being a wallflower: the loud luxury trend just crash-landed, and it’s all about more, more, more. This trend is about bold, statement-making fits that scream confidence: think ‘80s era Miami-sex-appeal and a natural follow-up to the Mob Wife trend we saw in 2024. Waist? Draped in a baggy suit and cinched with a chunky belt. Arms? Stacked with gold cuffs. Logos? The bigger the better. The loud luxury trend is your permission slip to dress like you mean it.
How we’re wearing loud luxury:
Nikki says, “Utilise those logos; it’s not time to downplay brands. An introductory way into this trend is to upgrade and customise – think pins and brooches. Let out your inner maximalist.”
Urban Outfitters stylist Sam says, “Less is not more in this scenario. Be bold and unapologetic, and work with patterns, clashing, and louder colours.”
BDG Brooklyn Aviator Jacket
UO Spell Bound Cami
UO I Love Me Relaxed T-Shirt
Susmie's Reflejos Bracelet
UO Wide Leather Hip Belt
Laced up
Calling all lover girls, boys and theys: romance is on the cards for 2026. Layered lace takes centre stage in this trend, which focuses on romantic fantasy and dressing for the female gaze. We’re talking babydoll dresses, lace make-up and dainty details like frills, pearl buttons and bows. This trend is all about making you feel adored: by yourself, first, and anyone else, second. Alexa, play Lover by T-Swift.
How we’re wearing laced up:
Sam jokes, “If you don’t look like a 1900s doll, you’ve done it wrong. Try a lace corset over shirts.”
Nikki adds, “Use that lacy nightwear outside the house. This season, slips turn into long tops – wear them over your baggy jeans. Double lace? Why not. Don’t be afraid to stack and clash your laces. Until we reach the summer months, pair yours with something suede.”
UO Piper Babydoll Mini Dress
Out From Under Blue Robyn Floral Animal Cami Top
Kimchi Blue Lost In Time Midi Dress
Kimchi Blue Robyn Ruffle Blouse
Calling all lover girls, boys and theys: romance is on the cards for 2026. Layered lace takes centre stage in this trend, which focuses on romantic fantasy and dressing for the female gaze. We’re talking babydoll dresses, lace make-up and dainty details like frills, pearl buttons and bows. This trend is all about making you feel adored: by yourself, first, and anyone else, second. Alexa, play Lover by T-Swift.
How we’re wearing laced up:
Sam jokes, “If you don’t look like a 1900s doll, you’ve done it wrong. Try a lace corset over shirts.”
Nikki adds, “Use that lacy nightwear outside the house. This season, slips turn into long tops – wear them over your baggy jeans. Double lace? Why not. Don’t be afraid to stack and clash your laces. Until we reach the summer months, pair yours with something suede.”
UO Piper Babydoll Mini Dress
Out From Under Blue Robyn Floral Animal Cami Top
Kimchi Blue Lost In Time Midi Dress
Kimchi Blue Robyn Ruffle Blouse
Khaki coded
On the opposite end of the spectrum, the streets are going full on Safari in 2026. Khaki-coded fits, soft military jackets, Bermuda shorts, and adventure-ready gear are all set to bring a new aesthetic inspired by world wanderers. The more pockets the better with this 2026 fashion trend – if you look like you have enough room for the whole group’s keys and phones, you’re doing it right. Shout out to Jonathan Bailey’s Jurassic World fits for this one.
How we’re wearing khaki coded:
Sam says, “Raid your dad’s wardrobe—HA! You want fabrication and purpose: it’s more than how it looks; it’s about a fit’s durability. Blend form and function by mixing new season and vintage to do this trend authentically."
Anglan Khaki Essential Easy Trousers
BDG Khaki Bobbi Baggy Cocoon Trousers
Ayker Dusty Khaki Tote Bag
BDG MA 1 Bomber Jacket
BDG Taupe Utility Work Shirt
On the opposite end of the spectrum, the streets are going full on Safari in 2026. Khaki-coded fits, soft military jackets, Bermuda shorts, and adventure-ready gear are all set to bring a new aesthetic inspired by world wanderers. The more pockets the better with this 2026 fashion trend – if you look like you have enough room for the whole group’s keys and phones, you’re doing it right. Shout out to Jonathan Bailey’s Jurassic World fits for this one.
How we’re wearing khaki coded:
Sam says, “Raid your dad’s wardrobe—HA! You want fabrication and purpose: it’s more than how it looks; it’s about a fit’s durability. Blend form and function by mixing new season and vintage to do this trend authentically."
Anglan Khaki Essential Easy Trousers
BDG Khaki Bobbi Baggy Cocoon Trousers
Ayker Dusty Khaki Tote Bag
BDG MA 1 Bomber Jacket
BDG Taupe Utility Work Shirt
Fawn fatale
Nature lovers get their moment with the fawn fatale trend in 2026 (yes to freckles, fox-ish color palettes, and all the animal prints). A trend that whispers instead of roars, the fawn fatale is the delicate alternative to the maximalist leopard print of the Mob Wife aesthetic, focused on animal inspired outfits rather than dressing like you are one.
How we’re wearing fawn fatale:
“If you have neutral pieces in your wardrobe, pair them with print or brown checks to contrast. Remember: beige, brown, and cream are your friends. For a more whimsical feel, style your fawn fatale pieces with baby blue and white,” Nikki suggests.
UO Faux Fur Leg Warmers
Lioness Bambi Print Jeans
Out From Under Essential Barrel Leg Joggers
UO Print Faux Fur Maxi Coat
Nature lovers get their moment with the fawn fatale trend in 2026 (yes to freckles, fox-ish color palettes, and all the animal prints). A trend that whispers instead of roars, the fawn fatale is the delicate alternative to the maximalist leopard print of the Mob Wife aesthetic, focused on animal inspired outfits rather than dressing like you are one.
How we’re wearing fawn fatale:
“If you have neutral pieces in your wardrobe, pair them with print or brown checks to contrast. Remember: beige, brown, and cream are your friends. For a more whimsical feel, style your fawn fatale pieces with baby blue and white,” Nikki suggests.
UO Faux Fur Leg Warmers
Lioness Bambi Print Jeans
Out From Under Essential Barrel Leg Joggers
UO Print Faux Fur Maxi Coat
Poet core
The BookTok crowd is thriving in poet core – a modern prep revival of tailored shirts, loafers, vintage blazers, and perfectly scuffed messenger bags. Any aspiring authors out there, take note: poet core is the 2026 fashion trend with your name all over it.
How we’re wearing poet core:
Sam would “wear this trend with vintage-wash jeans to modernise the look, pairing them with tweed-check blazers, sweater vests, ties, and crisp white shirts. It’s all about brown, burgundy, and navy. This aesthetic is built for the ones with a work event at 4pm and the bar at 5pm.”
Nikki suggests, “Floaty skirts paired with a waistcoat and a floaty shirt work perfectly here. Opt for more kitsch prints and cross-stitch patterns—don’t be afraid of print—and layer knits with a Peter Pan collar.”
UO Leilani Shirt
Kimchi Blue Olga Corduroy Godet Midi Skirt
Ayker Green Textured Polo Jumper
Loom Brown Greer Box Pleat Trousers
UO Becca Floral Embroidered Cardigan
The BookTok crowd is thriving in poet core – a modern prep revival of tailored shirts, loafers, vintage blazers, and perfectly scuffed messenger bags. Any aspiring authors out there, take note: poet core is the 2026 fashion trend with your name all over it.
How we’re wearing poet core:
Sam would “wear this trend with vintage-wash jeans to modernise the look, pairing them with tweed-check blazers, sweater vests, ties, and crisp white shirts. It’s all about brown, burgundy, and navy. This aesthetic is built for the ones with a work event at 4pm and the bar at 5pm.”
Nikki suggests, “Floaty skirts paired with a waistcoat and a floaty shirt work perfectly here. Opt for more kitsch prints and cross-stitch patterns—don’t be afraid of print—and layer knits with a Peter Pan collar.”
UO Leilani Shirt
Kimchi Blue Olga Corduroy Godet Midi Skirt
Ayker Green Textured Polo Jumper
Loom Brown Greer Box Pleat Trousers
UO Becca Floral Embroidered Cardigan