· Get featured on our channels
· Get access to exclusive brand moments
· Collaborate with your Me@UO Community
· The opportunity to attend our seasonal Meet Me@UO Brand Experience
JOIN ME@UO
Me@UO is Urban Outfitters’ always-on community, where showing up and sharing your story shapes what comes next at UO.
Apply now for exclusive access, opportunities to attend brand experiences, and collaborate with Urban Outfitters.
WHO WE'RE LOOKING FOR
Members must have fewer than 10k followers
WHAT'S IN IT FOR YOU:
WHO WE'RE LOOKING FOR
Affiliates must have more than 10k+ followers
WHAT'S IN IT FOR YOU:
· Earn Affiliate commission
· Get exclusive access to products and brand moments
· Create your own UO storefront
· Communicate directly with UO
· Get exclusive access to products and brand moments
· Create your own UO storefront
· Communicate directly with UO
A FEW LEGAL THINGS
· Must have a public social media profile at the time of application
· Affiliates must have at least 10,000 followers on Instagram or TikTok, and Community members must have less than 10,000 on Instagram or TikTok
· Must be US based and have at least 60% US based audience
· Must pass brand safety review (no posts featuring unsafe activity, bigotry, racism, or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age, and no negative posts about Urban Outfitters or any of the URBN brands)
· Affiliates must have at least 10,000 followers on Instagram or TikTok, and Community members must have less than 10,000 on Instagram or TikTok
· Must be US based and have at least 60% US based audience
· Must pass brand safety review (no posts featuring unsafe activity, bigotry, racism, or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age, and no negative posts about Urban Outfitters or any of the URBN brands)
GENERAL PROGRAM & APPLICATION
Who can apply for the Me@UO Community?
We’re looking for UO brand fans with fewer than 10,000 followers who show up authentically and love sharing their story. Applicants must be 18–25 years old, based in the U.S., and meet eligibility requirements outlined in our Terms & Conditions.
Is there a minimum follower count to join the Me@UO Community?
No. There is no minimum follower count to apply. To join the Me@UO Community, you must have fewer than 10,000 followers at the time of application.
Does my profile need to be public?
Yes. Your account must be public so we can see your participation in weekly prompts and engagement. We also recommend switching your Instagram or TikTok account to a Creator or Business profile for smoother tracking.
How will I know if I’ve been accepted?
Once you submit your application and connect your socials, our team will review your submission. You’ll receive an email letting you know if you’ve been selected or not at this time by March 4.
PARTICIPATION & CONTENT PROMPTS
What are "Prompts"? Prompts are themed creative sparks designed to help you tell your story. Think of them as a blank canvas. We provide the theme, you provide the POV. We aren’t just looking for a moment; we’re looking for your world.
How often will I receive prompts?
Once you’re accepted, all prompts will be shared with you on March 5 via email and available in your CreatorIQ dashboard. You can participate in the prompts at any time between March 5 and March 31. Ongoing participation is one of the factors considered when inviting contributors to the Meet Me@UO brand experience.
Can I post about other brands during the program?
Updated: Of course! We want you to be your authentic self. For posts submitted in response to specific Urban Outfitters prompts, please avoid tagging or prominently featuring direct competitors in that content.
JUDGING & SELECTION
How do you choose the 100 winners for Joshua Tree?
Contributors are evaluated based on a structured review process that considers participation and engagement, as well as creative quality during the Add to Story season. Selection is based on the following factors:
Participation and engagement
The number of prompts you participate in combined with engagement rate on those posts.
Engagement rate equals total engagements / total followers x 100.
Creative storytelling
Originality, thoughtfulness, and how clearly your content reflects the prompt theme.
All submissions are reviewed by an independent third-party evaluation partner. Final selections are made at Urban Outfitters’ discretion in accordance with the program’s Terms & Conditions.
Does having more followers give me a better chance?
No. Follower count does not determine selection. We focus on engagement, originality, and how thoughtfully you participate in the prompts.
What is included in the Meet Me@UO trip?
All selected contributors and their plus-ones will enjoy accommodations, exclusive Urban Outfitters gear, workshops, and community events in Joshua Tree. The top 20 contributors will receive round-trip airfare. All other contributors and plus-ones are responsible for traveling to select Southern California stores, where transportation to and from Joshua Tree will be provided.
Can I earn commission by posting?
Yes. Affiliate earning opportunities are available through Me@UO and may open throughout the year. More details will be shared with community members as opportunities roll out.
RIGHTS & FINE PRINT
Does UO own the content I post?
By participating in the program and using the campaign hashtags, you grant Urban Outfitters the right to repost your content on our social channels, website, and email marketing with credit to you.
Can I participate if I’m under 18?
Participants must be 18+ to join the Me@UO program and 18-25 to attend the Meet Me@UO experience in Joshua Tree.
Who can apply for the Me@UO Community?
We’re looking for UO brand fans with fewer than 10,000 followers who show up authentically and love sharing their story. Applicants must be 18–25 years old, based in the U.S., and meet eligibility requirements outlined in our Terms & Conditions.
Is there a minimum follower count to join the Me@UO Community?
No. There is no minimum follower count to apply. To join the Me@UO Community, you must have fewer than 10,000 followers at the time of application.
Does my profile need to be public?
Yes. Your account must be public so we can see your participation in weekly prompts and engagement. We also recommend switching your Instagram or TikTok account to a Creator or Business profile for smoother tracking.
How will I know if I’ve been accepted?
Once you submit your application and connect your socials, our team will review your submission. You’ll receive an email letting you know if you’ve been selected or not at this time by March 4.
PARTICIPATION & CONTENT PROMPTS
What are "Prompts"? Prompts are themed creative sparks designed to help you tell your story. Think of them as a blank canvas. We provide the theme, you provide the POV. We aren’t just looking for a moment; we’re looking for your world.
How often will I receive prompts?
Once you’re accepted, all prompts will be shared with you on March 5 via email and available in your CreatorIQ dashboard. You can participate in the prompts at any time between March 5 and March 31. Ongoing participation is one of the factors considered when inviting contributors to the Meet Me@UO brand experience.
Can I post about other brands during the program?
Updated: Of course! We want you to be your authentic self. For posts submitted in response to specific Urban Outfitters prompts, please avoid tagging or prominently featuring direct competitors in that content.
JUDGING & SELECTION
How do you choose the 100 winners for Joshua Tree?
Contributors are evaluated based on a structured review process that considers participation and engagement, as well as creative quality during the Add to Story season. Selection is based on the following factors:
Participation and engagement
The number of prompts you participate in combined with engagement rate on those posts.
Engagement rate equals total engagements / total followers x 100.
Creative storytelling
Originality, thoughtfulness, and how clearly your content reflects the prompt theme.
All submissions are reviewed by an independent third-party evaluation partner. Final selections are made at Urban Outfitters’ discretion in accordance with the program’s Terms & Conditions.
Does having more followers give me a better chance?
No. Follower count does not determine selection. We focus on engagement, originality, and how thoughtfully you participate in the prompts.
What is included in the Meet Me@UO trip?
All selected contributors and their plus-ones will enjoy accommodations, exclusive Urban Outfitters gear, workshops, and community events in Joshua Tree. The top 20 contributors will receive round-trip airfare. All other contributors and plus-ones are responsible for traveling to select Southern California stores, where transportation to and from Joshua Tree will be provided.
Can I earn commission by posting?
Yes. Affiliate earning opportunities are available through Me@UO and may open throughout the year. More details will be shared with community members as opportunities roll out.
RIGHTS & FINE PRINT
Does UO own the content I post?
By participating in the program and using the campaign hashtags, you grant Urban Outfitters the right to repost your content on our social channels, website, and email marketing with credit to you.
Can I participate if I’m under 18?
Participants must be 18+ to join the Me@UO program and 18-25 to attend the Meet Me@UO experience in Joshua Tree.