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"Youth movement" is a term that gets thrown around loosely with modern brands, but Obey truly began within the skate, punk and street art cultures. Started as an extension of his graphically-designed street pastings, Obey is the creation of artist Shepard Fairey. One of the first and still very prominent graphics found within everything that the brand does is the original "André the Giant has a posse" image. When you can take such a simple image and turn it into a highly recognizable symbol, you know you're on to something big.

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